David AOBADIA

En résumé

Entreprises

• Havells sylvania Europe Ltd. - Senior Marketing Operations Manager

  2014 - maintenant

• Havells Sylvania Europe Ltd. - European Marketing Communications Manager

  2011 - 2014 Key areas of responsibility:
  • Developing the Havells-Sylvania, Lumiance and Sylvania brands for the European and Middle-East regions and supporting the local markets with centralised plans, collateral materials, press / media packages and events
  • Liaising with the different departments (Headquarters, Small Business Units, Research & Development and local markets) to create marketing and PR materials in line with European timelines, marketing plans and budgets
  • Managing Havells-Sylvania brands by refreshing and developing new brand guidelines by appointing a new communication agency and working with key internal stakeholders to evolve and improve the brand to reflect the 100 years of expertise as well as the new Indian ownership
  • Managing corporate and public relation events such as: One Beam of Light - onebeamoflight.com - and the Light Space modulator - www.c21lightmod.com - for high profile investors, clients and media in order to refresh the perception of Havells-Sylvania brands.
  
  Key achievements:
  • Managing the new Havells-Sylvania database project which powers the European and local catalogues / price lists, as well as the 14 websites. Working closely with all the departments to get the most up-to-date and accurate information and working with the local markets to create localised versions in line with our guidelines.
  The project encompasses: 11,000 items across 4 brands in 14 languages – 1 European master catalogue of 1,200 pages and 4 local versions (4 more currently in development)
  • Developing the Launch windows process for all Havells-Sylvania launches through compiling and organising launches by Gold, Silver and Bronze launch packages (based on market dynamics and growth, business priorities...). This approach helps define appropriate support for each one of them. The process is reviewed 2 times a year in order to re-prioritise launches as required (new market dynamics or local market needs…)
  • Managing the biggest 2012 Lumiance launch: the InVerto range of Ambient & Decorative luminaires (www.havells-sylvania.com/led/lumiance/inverto). This includes creating a unique range identity; working with our 3D rendering agency to generate 85 product images, 14 application images, 1 interactive exploded product view, 4 PNG sequences and 3 in-store videos; as well as, creating a product range brochure, a print ad, 2 press releases and a microsite which gathers all elements in a new interactive way to broaden our audience from contractors to specifiers and designers
  • Design, develop and implement the Office and Shop Lighting application brochures
  • Creating a Lumiance European road show concept and adapting it to each local markets’ and customers’ need while keeping in line with the Central objectives. The road show went from Benelux to Scandinavia across 5 countries and visited key wholesalers and contractors.

• Remington Europe Ltd. - European Brand Manager

  2009 - 2011 Key areas of responsibility:
  • Building strategic European marketing plans for the Remington brand in line with the global direction, the results in sales and the profit growth
  • Developing the Remington brand in Europe and supporting local Trade Marketing teams by creating marketing and PR materials (POS and promotional materials, PR packages, On-line activity, sales aids, micro-sites, virals & in-store DVDs)
  • Analysing competitor communications activity including claims made to ensure Remington is best in class at POS with input from Local Trade marketing and Legal teams
  • Understanding and challenging the needs, wants and aspirations of the European consumers by undertaking trend reporting & consumer reports
  • Conducting the Grooming, Shaving and Depilation market data analysis from GfK to aid New Product Development decision making, product range selection and sales support
  • Preparing the International Marketing meetings.
  
  Key achievements:
  • Successfully launching the Pro Power Series hair clippers materials and contributing in the 25% increase in hair clipper sales over 1 year
  • Proactively participating in the new global Remington brand identity ‘How the world gets ready’ by: appointing a new creative agency, choosing the new brand route and future brand activities, developing the new Brand Guidelines, coordinating the Male photo shoot and the new on-line activities (new Remington website, Facebook fan page and Twitter account)
  • Managing the sponsorship program of the United Autosports racing team (GT3 European Series) by developing the Remington Race Academy a Pan-European promotion, coordinating all events as well as merchandise and clothing for the 8 local markets
  • Managing the bi-annual Catalogue and European website updates
  • Implementing, on my initiative, the Measure the Success of Campaigns and Product Launches which aims to measure the Return On Investment of campaigns and product launches through innovative spreadsheets and quality surveys
  • Initiating and leading the change of the print company to gather all European print material (catalogues & POS), improve quality, consistency and creating economies of scale by optimising savings of up to 30% or 100,000€ / year.

• Black & Decker - EMEA Commercial Brand Manager

  LIMONEST 2007 - 2009 Key areas of responsibility:
  • Planning, developing and executing the Pan-European marketing programs to support the marketing strategies for Consumer Power Tools and Automotive & Electronics
  • Working closely with all the EMEA marketing teams to ensure all communications deliver key messages in a creative manner to increase brand awareness and deliver sales targets
  • Supporting and monitoring local implementations of key Black & Decker marketing initiatives & providing regular market feedback to the European Marketing Organisation (EMO)
  • Managing external agencies, including briefing, development and approval of creative artworks
  • Managing the logistics to guarantee a smooth delivery of the marketing materials to the central warehouses
  • Planning & managing budget on a project-to-project basis and staying within the agreed budget.
  
  Key achievements:
  • Implementing a consistent approach to marketing communications on pan-European level via the Launch Window process, which includes packaging, POS, photography, PR and digital marketing plans
  • Leading and developing the Lithium Batterytech drill range across EMEA from creating packaging, in-store communications to digital and PR activities. This was the main focus of 2009/10 for Black & Decker Consumer Power Tools
  • Leading and developing the 2008/09 Automotive range launch across EMEA from creating packaging, in-store execution (POS and in-store videos) and organising conferences to external key retailers and partners
  • Creating the Consumer Power Tools and Automotive Commercial Launch Plans.

• Black & Decker - European Graduate - Assistant Home Product Manager

  LIMONEST 2006 - 2007 • Developing European Product Manager knowledge and experience
  • Green Solutions – supporting the build of the new Green product category for Home Products
  • Acquiring Kitchen Appliances process and support knowledge
  • Coordinating and organising the Strategic Marketing Meeting in April 2007 for 14 countries.

• Black & Decker - European Graduate - Assistant Trade Marketing Manager

  LIMONEST 2005 - 2006 • Updating and proactively managing the competition and retailer database
  • Marketing Home Products Product Manager Assistant
  • Strike force assistant
  • Completing the Graduate European Lean Six Sigma Project.

Formations

• Cass Business School (London)

  London 2015 - maintenant Masters of Business Administration (MBA)
  
  The Cass Executive MBA in London is a two-year journey of transformation, an interface between academic insight and the real-life priorities of the business world

• Idrac Lyon

  Lyon 2001 - 2005 September 2005: Master (MA) in European Marketing and Management - Major in International Business
  End of year project: Cluster organisation of the Lighting sector in Rhône-Alpes (France)
  September 2003: 3rd year in ‘College for International Studies’, Madrid, Spain
  July 2001: Baccalaureat (A-Levels equivalent) in Economic and Social Sciences

Réseau

• Alexia PETITJEAN

• Aurélie LAMANDE

• Bénédicte LEFORT

• Didier MOULIN

• Eric BERTHELOT

• Marc BODIN

• Pauline BILLAT

• Sophie FORESTIER

• Thomas ALEX

• Vincent RIGOUDY