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CCI / CIFOP
maintenant
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Community
- Directeur de clientèle
2008
Déc. 2005 Janv 2008 COMM-UNITY agence spécialisée dans le marketing sportif (Paris 08)
Directeur de clientèle en charge de 4 budgets (gestion financière et stratégique) : Fédération Européenne de Natation (LEN) 200 K€ ; Fédération Française de Cyclisme (FFC) 90 K€ ; Association Internationale des Jeux Mondiaux de l’Esprit (IMSA) 100 K€; TOTAL 700 K€
• Définition de la stratégie marketing et communication
• Organisation d’événements internationaux (Championnats d’Europe et Jeux Mondiaux)
• Implémentation de la politique sponsoring des partenaires (ARENA, OMEGA, MMA, ADIDAS)
• Gestion des droits TV et des relations médias
• Définition et implémentation du programme de développement durable « LEN for UNICEF »
• Organisation d’une régate « corporate » (700 personnes/30 bateaux
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UEFA
- Venue Operations and Brodcast Manager
2014 - maintenant
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EUROPEAN AQUATICS LEN (Ligue Européenne de Natation)
- Head of Marketing, Media and Events
2013 - maintenant
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UEFA LEN
- INDEPENDENT CONSULTANT
2013 - maintenant
I am currently working as an independent Consultant notably for two of the main European sport bodies:
UEFA and European Aquatics (LEN)
VENUE MEDIA OPERATIONS MANAGER, UEFA EURO 2016, Nice
* On site delivery of all Media operations ;
* Coordination of setting up operations ;
* Management of the Media facilities
(Media centre, Press Conference Room, Media tribune, Mixed Zone, Photographers `positions)
* Management of Media team & Media volunteers
VENUE OPERATIONS AND BROADCAST MANAGER, UEFA
* On-site delivery of the commercial rights (TV and sponsorship) on behalf UEFA
HEAD OF MARKETING, TV AND EVENTS, EUROPEAN AQUATICS (LEN), Rome/Switzerland,
Marketing and Event Management
* Supervision of the organisation of all marketing, TV and event management aspects for all continental competitions for
aquatic sports (5 Olympic disciplines: Swimming, Synchronized Swimming, Diving, Water Polo and Open Water)
* Definition of the marketing strategy and activation programmes ;
* Implementation of marketing rights for various sponsors in major events (Arena, Omega, Eurovision, etc.)
* Creation and implementation of venue management programs
* Management of the relations with host cities and local organising committees (London, Barcelona, Berlin, Budapest,
Belgrade, Herning, Rostock, Netanya etc...)
* Definition of hospitality programmes and management of the VIP operations
* Supervision of the creation of all decoration items for LEN competitions
TV and Media Management
* TV rights management in connection with Eurovision (EBU) for all LEN Events
* Supervision of all TV production operations on LEN events
* Supervision of the media operations
Communication
* Creation of specific communication platforms dedicated to each event (communication toolkits, website, promotional
campaigns below and above-the-line)
Sales and Sponsorship
* Definition of the marketing programme and sales of marketing rights (Increase by 15%) ;
* Sales of TV rights (Negotiated the best deal ever for LEN: +74%) ;
* Promotion of all LEN competitions to potential host cities
HEAD OF EVENT ORGANISATION ``COLOR ME RAD'' (mass event race & music festival 4000 pax), Avignon
* Creation of the Event strategy ;
* Definition of the marketing & communication strategy ;
* Relation with Host city
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UEFA LEN
- INDEPENDENT CONSULTANT
2013 - maintenant
I am currently working as an independent Consultant notably for two of the main European sport bodies:
UEFA and European Aquatics (LEN)
VENUE MEDIA OPERATIONS MANAGER, UEFA EURO 2016, Nice
* On site delivery of all Media operations ;
* Coordination of setting up operations ;
* Management of the Media facilities
(Media centre, Press Conference Room, Media tribune, Mixed Zone, Photographers `positions)
* Management of Media team & Media volunteers
VENUE OPERATIONS AND BROADCAST MANAGER, UEFA
* On-site delivery of the commercial rights (TV and sponsorship) on behalf UEFA
HEAD OF MARKETING, TV AND EVENTS, EUROPEAN AQUATICS (LEN), Rome/Switzerland,
Marketing and Event Management
* Supervision of the organisation of all marketing, TV and event management aspects for all continental competitions for
aquatic sports (5 Olympic disciplines: Swimming, Synchronized Swimming, Diving, Water Polo and Open Water)
* Definition of the marketing strategy and activation programmes ;
* Implementation of marketing rights for various sponsors in major events (Arena, Omega, Eurovision, etc.)
* Creation and implementation of venue management programs
* Management of the relations with host cities and local organising committees (London, Barcelona, Berlin, Budapest,
Belgrade, Herning, Rostock, Netanya etc...)
* Definition of hospitality programmes and management of the VIP operations
* Supervision of the creation of all decoration items for LEN competitions
TV and Media Management
* TV rights management in connection with Eurovision (EBU) for all LEN Events
* Supervision of all TV production operations on LEN events
* Supervision of the media operations
Communication
* Creation of specific communication platforms dedicated to each event (communication toolkits, website, promotional
campaigns below and above-the-line)
Sales and Sponsorship
* Definition of the marketing programme and sales of marketing rights (Increase by 15%) ;
* Sales of TV rights (Negotiated the best deal ever for LEN: +74%) ;
* Promotion of all LEN competitions to potential host cities
HEAD OF EVENT ORGANISATION ``COLOR ME RAD'' (mass event race & music festival 4000 pax), Avignon
* Creation of the Event strategy ;
* Definition of the marketing & communication strategy ;
* Relation with Host city
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FRENCH SWIMMING FEDERATION
- MARKETING AND COMMUNICATION DIRECTOR
2008 - 2013
I managed a team of seven people, and had responsibility for all communication, event and marketing operations.
Event Management
* Management of the French bid to host the 2012 European Short Course Championships ;
* Organisation of the European Short Course Swimming Championships in Chartres (nov 2012) Head of commercial affairs
in charge of all marketing, TV, media and event management aspects
* Management of the FFN competition: relations with host cities and local organising committees
* Organisation of the Fan Zones and Partners Activation Programmes
Marketing and Communication
* Creation and implementation of a mass-market communication platform based on 4 main axis : competition, fitness
and health, environment, education
* Creation of graphic identities for all the programs and projects developed by FFN ;
* Media relations Management ;
* Management of the monthly magazine ``Natation Magazine''
Sales and Sponsorship
* Sales of marketing rights: over 40% increase of the annual turnover to EUR 3mio. ;
* Sales of TV rights carried out both at national and international level
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FRENCH SWIMMING FEDERATION
- MARKETING AND COMMUNICATION DIRECTOR
2008 - 2013
I managed a team of seven people, and had responsibility for all communication, event and marketing operations.
Event Management
* Management of the French bid to host the 2012 European Short Course Championships ;
* Organisation of the European Short Course Swimming Championships in Chartres (nov 2012) Head of commercial affairs
in charge of all marketing, TV, media and event management aspects
* Management of the FFN competition: relations with host cities and local organising committees
* Organisation of the Fan Zones and Partners Activation Programmes
Marketing and Communication
* Creation and implementation of a mass-market communication platform based on 4 main axis : competition, fitness
and health, environment, education
* Creation of graphic identities for all the programs and projects developed by FFN ;
* Media relations Management ;
* Management of the monthly magazine ``Natation Magazine''
Sales and Sponsorship
* Sales of marketing rights: over 40% increase of the annual turnover to EUR 3mio. ;
* Sales of TV rights carried out both at national and international level
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FEDERATION FRANCAISE NATATION
- DIRECTEUR MARKETING COMMUNICATION
2008 - 2013
Définition de la stratégie marketing et communication :
- Elaboration d’une stratégie grand public articulée autour de 4 axes : Compétition, Santé bien-être, Environnement, Eveil-éducation
- Commercialisation des droits marketing : CA de 2M d’€, croissance de 30 % par an depuis 2008
- Gestion des droits TV
- Création et gestion de la charte graphique
- Pilotage du mensuel Natation Magazine
- Organisation d’événements nationaux & internationaux (Championnats du monde, d’Europe, de France, Open EDF)
- Recrutement d’athlètes, gestion événementielle et logistique, recherche de partenaires
- Création de plateformes de communication dédiées aux événements: Kit de communication, website, campagne média et hors média
- Gestion des relations médias
- Management d’une équipe de 6 collaborateurs
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Community
- KEY ACCOUNT MANAGER
2005 - 2008
I Managed and supervised a team of four people which developed a number of key strategic projects for an ever--growing client
portfolio, which included: European Aquatics (LEN), French Cycling Association (FFC), International Mind Sports Association
(IMSA), TOTAL Group, Le Coq Sportif ™
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Community
- KEY ACCOUNT MANAGER
2005 - 2008
I Managed and supervised a team of four people which developed a number of key strategic projects for an ever--growing client
portfolio, which included: European Aquatics (LEN), French Cycling Association (FFC), International Mind Sports Association
(IMSA), TOTAL Group, Le Coq Sportif ™
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FRENCH TRACK AND FIELD ASSOCIATION
- PROJECT MANAGER
2005 - 2005
* Defined and organised the implementation of sponsorship offers. ;
* Commercialised sponsorship offers
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FRENCH TRACK AND FIELD ASSOCIATION
- PROJECT MANAGER
2005 - 2005
* Defined and organised the implementation of sponsorship offers. ;
* Commercialised sponsorship offers
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Fédération Française Athlétisme
- Chargé de sponsoring
2005 - 2005
Chargé de Sponsoring
• Conseil et stratégie : Analyse du marché, conseil auprès des clients et élaboration des offres commerciales
• Marketing et communication : Rédaction de recommandations et création des supports de communication ( français/ anglais)
• Commerce et vente : Commercialisation des compétitions de la FFA, recherche de sponsors en France et à l’étranger, vente des Pack VIP
• Gestion de l’accueil de la zone VIP : Animation de la zone, gestion des accréditations, recrutement et brief hôtesses
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Sciences Po Bordeaux
- Etudiant
Paris
2003 - 2005
2003-05 Master en communication mention gouvernance des organisations et diplôme d’Etudes Politiques (double bac+5)
Sciences Po Bordeaux
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CHAMBER OF COMMERCE
- PRODUCT MANAGER
2001 - 2003
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CHAMBER OF COMMERCE
- PRODUCT MANAGER
2001 - 2003
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Chambre de commerce et d'industrie
- Chargé de mission
ROCHEFORT
2001 - 2003
• Conceptualisation et développement d’une nouvelle formation de Chargé d’Affaires Internationales, niveau Bac+4
(Budget 60 000 euros)
• Elaboration du plan d'action commerciale et création des outils de communication
• Recrutement et gestion des intervenants
• Promotion et commercialisation des formations de l’Ecole de Gestion et Commerce (augmentation de 50% du nombre de prospects)
• Gestion des relations entreprises
• Chargé des relations internationales (USA, Grande-Bretagne, Espagne, Allemagne, Asie)
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Stade Rennais FC
- Détecteur
1999 - 2000
Détecteur pour les catégories -13 ans et -15 ans
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I.S.E.G
- COMMUNICATION AND INTERNATIONAL RELATIONS MANAGER
1998 - 2001
-
I.S.E.G
- COMMUNICATION AND INTERNATIONAL RELATIONS MANAGER
1998 - 2001
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FIFA
- Project Manager
1998 - 1998
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FIFA
- Project Manager
1998 - 1998
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ISEG Nantes
- Chargé de mission
Bonneuil sur Marne
1998 - 2001
ISEG Nantes (Institut Supérieur Européen de Gestion)
* Responsable des relations internationales
* Chargé de communication événementielle
• Opérations de marketing direct
• Organisation du DEF’ISEG (manifestation sportive accueillant plus de 1000 étudiants)
Coordination du projet / Management de l’équipe (9 personnes)/ Gestion du budget (70 000 euros)
* Responsable du département d’anglais
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ISL Worldwide
- Chargé de mission
1998 - maintenant
* Relations publiques avec les V.I.P.
* Opérations de marketing direct et opérationnel
* Coordinateur des équipes dans le cadre de la lutte contre le marketing sauvage lors de la coupe du monde de football
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FC NANTES ATLANTIQUE
- ENGLISH TEACHER
1997 - 1998
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FC NANTES ATLANTIQUE
- ENGLISH TEACHER
1997 - 1998
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ARCHBISHOP Mc GRATH SCHOOL
- FRENCH TEACHER
1995 - 1997
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ARCHBISHOP Mc GRATH SCHOOL
- FRENCH TEACHER
1995 - 1997
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Archbishop Mc Grath School
- Professeur Français
1995 - 1997
Professeur de français au Pays de Galles ( UK )
