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Davide BALLESTRA

Suresnes

En résumé

I'm a Marketing Consultant currently based in Lausanne/Suisse.

Since 2000 I work with communication and marketing, focusing on digital starting from 2006.
I'm specialized in leading intercultural marketing projects, with experience in Europe, Africa and Latin America. Cross-border and relocation are my daily life since 2006 when I moved from Switzerland to Italy, than to Madagascar, England, France and currently in Brazil.

The clients are from all industries but this past couple of years especially inside Entertainment Industry: Fox Entertainment, Sony Entertainment, American Greetings Licensing, Sanrio (Hello Kitty), Ricardo Kaká, Heineken, Lufthansa, Western Union, Evian.

I've a strong experience in team management, starting back in the 90s inside the Swiss Scout Association, where I learnt the basis of team building and leadership and I could lead teams from 5 to 30 people. In Madagascar I was in charge of leading the organizational change. In France I was in charge of several key accounts of the agency and today I'm partner of one fast growing social media agency in Brazil.

I built strong relationships with developers and team developing social media and mobile marketing tools: NapoleonCat (social media platform), Landingi.com (landing pages), Warp.ly (Mobile advertising network), Shortstack (facebook apps).

Specialties: Intercultural Marketing, Digital Marketing, Social Media Marketing, eReputation, eCRM, Mobile Marketing, Social Media Performance campaigns.

Mes compétences :
Ergonomie
Google analytics
Community management
Communication
Marketing
Social media
Webmarketing
SEO
Gestion de la relation client
Social CRM
Internet
Mobile
Référencement

Entreprises

  • Havas - Account director

    Suresnes 2017 - maintenant

  • Virtua - Digital Marketing Consultant

    Morges 2015 - 2017

  • B-Young - Digital Marketing Consultant

    2011 - 2014 Taking care of digital and social media marketing campaigns for clients mainly in the Entertainment Industry.
    Join to my team, we are developing digital performance campaigns focused to get real results.

    >> Fox Entertainment and Sony Entertainment, digital sales raise from 0 to BRL 1Mio in 1 year
    ◦ Social media strategy and performance campaigns on official page www.facebook.com/FoxSonySeriesBr and several other community pages: www.facebook.com/SobreSagas, www.facebook.com/maniadeseries, www.facebook.com/ViciadosEmSagasSeries

    >> American Greetings Licensing/Exim Licensing, +2000% digital brand awareness increase.
    ◦ Digital CRM strategy and implementation: www.portalmoranguinho.com.br
    ◦ Email marketing
    ◦ Social media strategy, content and media buying: www.facebook.com/curtamoranguinho

    >> Sanrio (Hello Kitty)
    ◦ Social media strategy, content and media buying: www.facebook.com/HelloKittyBrasil and instagram

    >> Ricardo Kaká, +500% digital brand awareness increase
    ◦ Global brand digital launching
    ◦ Social Media strategy and content: www.facebook.com/Kaka

  • Plan.Net France - Digital Account Manager

    Levallois-Perret 2008 - 2011 Strategy and consulting of Digital Advertising projects, Direct marketing, Social Media campaign, eCRM, Mobile (SMS and app), SEO and SEM.

    Clients:

    >> Western Union (financial services):
    ◦ Digital Strategy and UX of: www.westernunion.com e www.wugoldcard.com.
    ◦ B2C eCRM, www.westernuniongold.com.
    ◦ B2B eCRM, www.westernunionandyou.com.
    ◦ Digital performance campaigns: www.westernuniongold.com/sbb, www.monthofsharing.com (offline), www.letransfertquimarque.com (offline).
    ◦ Direct marketing mobile and e-mail from 2009

    >> Desperados – Heineken Group:
    ◦ Digital and social media strategy: www.facebook.com/desperados.
    ◦ Site production, SEO, UX: .www.u-dside.com (offline)
    ◦ Social network and ecommerce www.imagine-desperados.com (offline).
    ◦ Social network and intranet www.dsp-tribe.com (offline)

    >> AEG Power Solutions:
    ◦ New site www.aegps.com, UX, e-mail marketing, social media strategy, SEO e SEM.

    >> Lufthansa France:
    ◦ Social media strategy and online games.
    ◦ Digital advertising campaigns (media buying MindShare)
    ◦ www.Lufthansa-Sailing-Team.com UX and design.

    >> M6 Group - www.Panorabanque.com Ecommerce solutions, UX, SEO e SEM, e-mail marketing e web site productions

    >> Evian Waters: Digital strategy and CRM platform (www.evianmaman.fr)
    Digital Marketing agency Plan.Net France, Paris/France

  • Davide.is - Communication Freelancer

    2002 - 2008 Communication project manager for NGOs and local companies in Switzerland, UK and Madagascar leading project like:
    - Digital communication strategy for www.pbs.ch, National Scout Association in Bern/Switzerland
    - Brand manager national event for National Scout Association in Bern/Switzerland
    - Events for City of Lugano/Switzerland, City of Fribourg/Switzerland and LSI English School in Brighton/UK
    - Media management and training in Antsirabe/Madagascar

    Freelance Journalist for several local radios in Switzerland and Italy.

Formations

  • Université De Fribourg (Fribourg)

    Fribourg 2000 - 2007 Communication and management

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