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Danone
- Assistant Brand Manager
Paris
2006 - maintenant
Assistant Brand Manager GERVAIS
• Design and development of a big event to support the summer “ice-cream” promotion: 600 in-store promotions supported by two TV ads
- brief of a creative agency to develop point of sales displays
- brief of field staff
- active participation in the creation of 2 TV ads (mothers and kids)
• Conception and implementation of a complex study (Scannel) involving many suppliers and internal departments to test a revolutionary on-pack promotion in one city before an eventual national launch
• Launch of the new on-pack promotion: packaging renovation, design and implementation of a 9-month-self liquidating promotion
• Launch of a new product in Ed – hard discount store
• Brand review and marketing plan 2007: analysis and recommendations
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Active Hotels
- Marketing Analyst
2005 - maintenant
• Responsible for researching travel trends in European destinations and formulating a strategy for expansion into those countries
• Building of a reporting tool for managing the complex hotel contracting and fulfilment process
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Procter & Gamble
- Assistant Brand Manager
Asnières-sur-Seine
2005 - maintenant
Assistant Brand Manager CACIT (Calcium & Vit D drug, Health and Personal Care)
• Business review of 2004/2005: market analysis, identification of the brand’s key success drivers and recommendations for 2005/2006
• Design and development of the new marketing campaign: presentation to the sales force and creation of communication materials (sales aids for the reps, mailing and promotional material to foster “top of mind” among physicians)
• Launch of a 3-month-pack: qualitative research among pharmacists and patients to identify key barriers, forecast of the impact on turnover, monitoring of the production plan
• Design and development of an epidemiological study and exploitation of final results in the new marketing campaign
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Caisse Nationale des Caisses d'Epargne
- Press Service Assistant (External Communication department)
2004 - maintenant
• Organisation of press conferences and management of journalists’ requests
• Strategic watch and dissemination of press reviews within the group
