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Delphine CHAPEAU

Paris

En résumé

Pas de description

Entreprises

  • Danone - Assistant Brand Manager

    Paris 2006 - maintenant Assistant Brand Manager GERVAIS

    • Design and development of a big event to support the summer “ice-cream” promotion: 600 in-store promotions supported by two TV ads
    - brief of a creative agency to develop point of sales displays
    - brief of field staff
    - active participation in the creation of 2 TV ads (mothers and kids)

    • Conception and implementation of a complex study (Scannel) involving many suppliers and internal departments to test a revolutionary on-pack promotion in one city before an eventual national launch

    • Launch of the new on-pack promotion: packaging renovation, design and implementation of a 9-month-self liquidating promotion

    • Launch of a new product in Ed – hard discount store

    • Brand review and marketing plan 2007: analysis and recommendations
  • Active Hotels - Marketing Analyst

    2005 - maintenant • Responsible for researching travel trends in European destinations and formulating a strategy for expansion into those countries

    • Building of a reporting tool for managing the complex hotel contracting and fulfilment process
  • Procter & Gamble - Assistant Brand Manager

    Asnières-sur-Seine 2005 - maintenant Assistant Brand Manager CACIT (Calcium & Vit D drug, Health and Personal Care)

    • Business review of 2004/2005: market analysis, identification of the brand’s key success drivers and recommendations for 2005/2006

    • Design and development of the new marketing campaign: presentation to the sales force and creation of communication materials (sales aids for the reps, mailing and promotional material to foster “top of mind” among physicians)

    • Launch of a 3-month-pack: qualitative research among pharmacists and patients to identify key barriers, forecast of the impact on turnover, monitoring of the production plan

    • Design and development of an epidemiological study and exploitation of final results in the new marketing campaign
  • Caisse Nationale des Caisses d'Epargne - Press Service Assistant (External Communication department)

    2004 - maintenant • Organisation of press conferences and management of journalists’ requests

    • Strategic watch and dissemination of press reviews within the group

Formations

  • ESCP-EAP

    Paris 2003 - 2007 Filière Paris-Londres-Berlin

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