Mes compétences :
Affiliation
Analysis
SEM
Seo
traffic analysis
Translation
Entreprises
Self-employed
- Digital Marketing Specialist
2011 - maintenant
TerminalA
- Online Marketing Manager
2009 - maintenant
Yahoo!
- Account Manager
PARIS2003 - 2009• Managed a portfolio of over 100 active diamond accounts, with a weekly spent of $250,000, including direct advertisers (Meetic, GE Moneybank, Kelkoo…), SEMs (The SearchWorks, Carat Interactive…) and media agencies (OMD, Mindshare…).
• Worked alongside advertisers to identify their goals and refine their SEM strategies.
• Optimized and increased the monthly spent of key customers such as Nextedia or Match.com.
• Handled day-to-day campaign optimizations, in order to maximize revenue, internal metrics and customer satisfaction.
• Organized frequent meetings with top advertisers (trainings, product presentations, benchmark studies…).
• Managed a cross team internal product project, the main goals being to increase customer adoption and revenue, and improve implementation.
• Chaired sales events for major advertisers.
• Hired, trained and managed 3 interns.
Western International Media
- Project Manager
2001 - 2002• Supervised website creations, online promo events, and marketing materials.
• Managed editorial and creative teams to meet customers’ needs.
• Top clients: AVIS, 3M, Leclerc, the City of Paris AIDS prevention program.
Mindshare
- Traffic Manager and Media Planner
New York2000 - 2001• Created and led the Traffic Management team.
• Uploaded and optimized campaigns using the Doubleclick tool (Dart).
• Set up online media plans for major advertisers including Clarins and IBM.
• Negotiated media budgets with online advertising networks.
