Expertise e.business appliquée aux produits et marques à forte valeur ajoutée.
Marketing stratégique et opérationnel.
Direction et développement de projets et partenariats
Entreprises
BECAUSE MUSIC
- Head Of Digital
Paris2009 - maintenant
SONY BMG Music Entertainment
- Mobile Manager France
2006 - maintenantLead sales initiatives and direct brand strategy and development in order to maximize current and long-term potential of Sony Bmg Music revenue from emerging new media business in France. Primary focus is on management of partnerships and driving revenues from distribution of music and video-based content through mobile delivery channels and direct to consumers sites.
Primary responsibilities:
• Formulate business plan and oversee commercial operations in order to achieve targets mainly focus on improving the revenues generated by digital activities.
• Create mobile marketing plans for key releases and work with partners to assure execution of plans.
• Focusing innovation by coordinating and prioritizing projects to support products definition and production.
• Launch and manage day to day operations of SonyBmg mobile direct to consumers offer. Primary duties include merchandising, marketing, and overseeing operations of the service.
INDEX MULTIMEDIA
- Licensing Manager
TOULOUSE2004 - 2006Led acquisition rights strategy and managed partnerships. Was responsible for working with the commercial and marketing departments
of foreign subsidiaries (Thailand, Europe, and US) to identify IMM products, offers and guide decision-making.
Primary responsibilities:
• Prospect and negotiate mobile rights for IMM France and its subsidiaries
• Manage the product offer for the different departments, for a relevant partner/media’s mobile offer
• Optimize and coordinate IMM marketing plans including press, TV and radio campaigns
• Management of relationship with content owners and distribution partnerships
• Development of mobile services and applications for partners including short code sms, mobile site and offer
• Member of the Product Management Committee (overseeing licensing and product offering developments)
EURO RCSG & Cie
- Junior Publicist
2002 - 2002. Work directly with key clients to create communication and marketing strategies.
. Define and optimize budgets for campaigns. Manage multiple case assignments spanning a broad range of industries, with an emphasis on food, public administrations and textile – primarily running the print and media production.
