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Delphine VOITURIEZ

New York

En résumé

From San Francisco to Paris, 12 years experience in building and turning global brands around, to deliver against business objectives.
Track record of identifying and developing effective creative solutions to business problems, putting strategic thought at the core of my approach to inspire and drive multi-disciplinary teams.

CORE SKILLS
+ Building International brand platforms
+ Business-savvy
+ Brand strategy and consumer decision journey
+ Brand design identity
+ Integrated communication platforms
+ Product innovation’s launch campaigns
+ New business development
+ Leading multi-cultural teams
+ Managing multiple stakeholders in large organisations

Mes compétences :
Brand strategy
Communication
Créative
Creative thinking
I-DEAS
Ideas
Strategy

Entreprises

  • SelectNY - Directrice du Planning Stratégique

    New York 2015 - maintenant

  • Publicis Conseil - International Senior Strategic Planner

    Paris 2005 - 2015 Responsibilities include:
    • Managing and delivering the communications strategy for Garnier, L’Oréal #2 brand, including all 25 sub-brands over 65 countries
    • Developing a Brand Book and communication guidelines to lead and ensure the good implementation of the communication strategy within the independent creative hub of China, USA, Brazil
    • Along with the International Marketing Direction of Garnier, defining and implementing the concept for product and brand development
    • Developing off/on line global campaign strategies and creative briefs: work with media, account, creative teams and web specialists on implementing strategy
    • Handling international research: methodology recommendations, supplier choices, and analyze of the test outcomes.
    • Managing and delivering global strategic recommendation for Orange International
    • Contributing to define Publicis positioning and strategic planning tools
    • Managing junior planners

    Highlights:
    + Leading all major Garnier launches from the strategic positioning to full brand design identity and advertising strategy such as Garnier Men, #2 brand in India after only 3 years.
    + Support Orange internationalization: from 7 countries in 2005 to 28 countries in 2011.
    + Winning Orange business (from strategy to creative development) in the Caribbean countries.
    + Winning Nescafé Dolce Gusto Pan-European strategic and creative lead.
    + Winning new business pitches: Century21 France, Bolton group communications, Aéroport de Paris.
    + Develop the integrated communication strategy of Oasis soft-drink: #1 fanpage in France, and freegame iPhone application in France

    Other clients include: Nescafé, Purina, Oenobiol, Yves Saint Laurent, Kérastase.

  • Venables Bell & Partners - Planner Stratégique

    2004 - 2005 Responsibilities include:
    • Developing off/on-line advertising strategy and creative briefs for existing clients and new business pitches: work with account and creative teams on implementing strategy
    • Handling quantitative and qualitative researches including topline presentations on several pieces of business
    • Developing brand strategy communication tools such as mood films, business cases
    Clients include: Barclays, PG&E, Napsters, Court TV, and Fresca (a Cola-Cola brand)

  • BBDO WEST - Strategic Planner

    2003 - 2004 Responsibilities include:
    • Developing advertising strategy and creative briefs for existing clients and new business pitches: work with account and creative teams on implementing strategy
    • Organizing and following both quantitative and qualitative researches
    Clients include: California Lottery, Pioneer, Air New-Zealand, Gallo Wines, Cesar, and Sheba (Mastersfood brands)

  • CLM/BBDO - Account Manager

    2000 - 2002 Responsibilities include:
    • Managing cross-functional teams on day-to-day projects to ensure the production of adverting campaigns on time and the satisfaction of client expectations
    • Contributing to strategic thinking and creative briefs
    • Analyzing competitive advertising
    • Organizing Pan-European brand summits (based on 10 key markets)
    • Training and managing an AAE on all daily tasks and responsibilities
    Clients include: Pepsico Europe, Pepsico France, Voila.fr (France Telecom), Iberia, and Guinness

Formations

  • Université Paris 4 Paris Sorbonne (Neuilly Sur Seine)

    Neuilly Sur Seine 1997 - 1999 Marketing et communication de marques

  • Lycée Privé Blomet

    Paris 1995 - 1996 1ère année de DEUG de Lettres Modernes

    Hypokhâgne

  • Lycée Privé Blomet

    Paris 1994 - 1995 Baccalaureat (A-Levels) with Honours

    Bac ES

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