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Diane GUINOT

LONDRES

En résumé

Insight:
Through both my studies and experiences (Clarins USA, Chanel Paris) I have gained global knowledge and understanding of the digital marketing sector.
I will be a valuable asset to integrate in your company digital marketing levers, such as
email marketing, social media, e-commerce, SEO/SEM.
In addition to my creative side I am also proficient in statistics and analysis.

Skills:
Social media, CMS (Drupal, CQ, Wordpress...) SEO, SEM, E-Commerce (PrestaShop), CRM (MailChimp, Experian, Cheetah mail), Statistics (Webtrends, Google Analytics, Omniture), Pack Office (Excel, Word, PowerPoint). Communication skills (written, verbal).
French (mother tongue), English (Fluent), German (Basics)

Thesis:
Why and how luxury companies guide communication to social media?

Mes compétences :
Marketing
Webmarketing
Oracle
E-commerce
Gestion de projet
Mode
Social media

Entreprises

  • Rue de Sévigné - INTERNET MARKETING CONSULTANT

    2013 - 2013 IN PARALLEL TO MY INTERNSHIP WITH CLARINS USA
    Online boutique bringing French designers to the U.S. market
    In charge of Marketing/PR & E-commerce activities
    • Determined global communication plan and strategy on social media
    • Designed and promoted newsletters (design, template, content, recipient)
    • Managed every content on social media tools (Facebook page, Instagram, Twitter and the blog)
    • Negotiated partnerships with bloggers and e-RP missions (pariselswhere, bohemianlikeyou)
    • Managed the e-commerce website on PrestaShop (products display, lookbook tab)
    • Promoted the website and Facebook page with SEO/SEM missions (PPC, purchase of key words, Facebook advertising)
    ➢ Fans and traffic increased by 120% between my arrival and my departure

  • Clarins - INTERNET MARKETING ASSISTANT

    Paris 2013 - 2013 Marketing/Merchandising & E-commerce Department
    Worked on digital communication strategy and E-commerce issues www.clarinsusa.com
    • Analysed, reviewed and reported all competitive activities (web-advertising, social media, products)
    • Administrated the Facebook page, created content for social media, blog and newsletters
    • Worked on email marketing: acquisition and segmentation strategies, targeting and creation campaigns, HTML coding, testing and reporting with Experian and Cheetah mail
    • Reviewed on a monthly basis statistics of social media and e-blast
    • Helped to develop and organise the E-commerce website (Chinese website, cross and up selling issues)
    ➢ The post I created (photos, photoshop, text) has been seen by more than 69,000 people on Facebook

  • From-Paris - WEBREPORTER AND EVENTS ORGANISATION

    2012 - maintenant IN PARALLEL TO MY PROFESSIONNAL EXPERIENCES AND STUDIES
    From Paris: www.from-paris.com is a Parisian webzine.
    Missions:
    • Events organisation (les expo à la maison, location artistic management)
    • Live-report and live-tweet (festival welovegreen, Kenzo fashion show...)
    • Artists booking (party at Petit Social / Social Club)

  • Chanel - DIGITAL COMMUNICATION ASSISTANT

    Neuilly-sur-Seine 2011 - 2012 Communication & Markets coordination Department
    In charge of maintenance of Chanel News and Chanel Fashion mobile application
    • Updated the website weekly: preparation of content and visuals (>500 000 UV/month)
    • Coordinated worldwide markets: trainings, follow up, assistance
    • Worked with CRM on email marketing strategies (acquisition, segmentation, campaigns)
    • Developed and managed technical tools: switch of the CMS, iOS mobile application, SEO, benchmarks
    • Created and analysed statistics dashboards on a monthly basis for the website, mobile app and e-blast
    • Managed content on social networks Facebook, Twitter (10,800K fans; 3,000K followers)
    • Created digital press review on a daily basis (benchmarks, actualities, best practices in digital)
    ➢ Thanks to automation and process I put in place, I worked 3 times faster to compile statistics on Excel

  • Malinea Conseil - COMMUNITY MANAGER

    2010 - 2010 In charge of extern communication, conception of a new blog Malineaconseil.Com
    • Updated the website: prepared articles and visuals
    • Managed SEO and SEM strategies for the blog
    • Worked on e-commerce, e-reputation, innovations and best practices daily
    • Used social networks to share information and improve visibility (Twitter)
    • Drew up statistics synthesis, recommendations and action plans
    ➢ The number of visitors increased by 30% between my arrival and my departure
    Analyse des résultats

  • Kedge Business School - BUSINESS SCHOOL

    2009 - 2014 Graduate in March 2014 in Sciences in Management

Formations

Pas de formation renseignée

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