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Dominique BARTHE

PARIS

En résumé

11 years of marketing experience in leading companies in both FMCG and New Technologies, with a comprehensive knowledge of the business (marketing strategy, project management, operational execution), enhanced by:
- A creative mind with strong leadership, able to drive breakthrough projects
- An enjoyment for challenge showing determination, agility and commitment
- A passion for coaching and growing marketing capabilities within the teams

Mes compétences :
Marketing
Gestion de projet
Télécommunications
Communication
Management

Entreprises

  • Groupe Numericable-SFR - Head of SFR mobile offers

    2014 - maintenant •Renewed Mobile tariff plans : simplified offers with a strengthened premium value (forfait Power)
    •Developed and Launched a new financing solution for mobile devices
    •Assessed and reworked customer loyalty program
    •Ran day to day business plan: KPI analysis, budget setting, commercial and communication activities
    •Managed a team of 6 people

  • Groupe Numericable-SFR - Marketing Manager - 4G Launch, Mobile internet and Services

    2013 - 2014 •Led the 4G program : defined marketing platform, communication strategy and coordinated in house teams (Network, Commerce, Brand management)
    •Initiated and launched les Extras de SFR: premium contents embedded in mobile offers (iCoyote, Napster, Canalplay,..)
    •Structured and managed a team of 4 people

  • Groupe Numericable-SFR - Marketing Manager - Mobile Broadband

    2011 - 2013 •Developed and launched MultiSurf,1st multiSIM offer in France
    •Built partnerships on connected devices: Sony PS Vita, Renault, Google Chrome, Fnac
    •Launched tablet range (iPad, Gtab): Managed KPI, sales, customer value, churn policy

  • SFR - Marketing Manager - Expert on 19-30 customers

    2009 - 2010 Defined marketing strategy towards the target with all marketing managers (Offer, Loyalty Team…)

  • DANONE - Brand Manager - Gervais aux Fruits

    Paris 2007 - 2009 • Elaborated new Parent & Kid strategy : TV copy development, 360° plan, dedicated website, Playmobil partnership
    • Developed and launched 3 innovations
    • Managed in house brand team : R&D, industrial, finance and commerce

  • DANONE - Junior Brand Manager - Actimel

    Paris 2006 - 2007 •Launched new communication platform towards kids: TV copy development, website
    •Initiated and launched Institut Pasteur partnership
    •Managed forecast, budget, reporting and promotions plan

  • DANONE - Junior Brand Manager - Away From Home Business

    Paris 2004 - 2006

  • FROMAGERIES BEL - Assistant Brand Manager Babybel

    Paris 2003 - 2003

  • UNILEVER - Assistant Brand Manager Cleaners

    Rueil-Malmaison 2002 - 2002

Formations

Réseau

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