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Edouard PETIT

SURESNES

En résumé

Experienced professional with 12 years exposure in consumer electronics. Proven track record in product & marketing strategy, product development, business management, customer relationship management and go-to-market/product launches. Obsessed with sound & passionate about high-tech.

Deep understanding of consumer goods and technology businesses from an upstream and downstream marketing perspective, having managed diverse part of the value chain from a global business group in Hong Kong to a country sales organization in France.

Strong leadership skills having managed and developed people from upstream & downstream teams of marketing managers.

Entreprises

  • GIBSON INNOVATIONS (a company of Gibson Brands) - MARKETING DIRECTOR

    2013 - maintenant • Leading the French marketing function to develop a USD 100 million multi-brand business (Philips, Fidelio, Onkyo, Trainer…), comprising Audio, Headphones, Video & Home Communication portfolio
    • Defines mid- and long-term local marketing strategy, from sales & margin forecast, marketing mix policy, to advertising & promotion planning.
    • Managing a group of ten marketing managers, from business management, sales planning and marcom/digital team

  • Philips Consumer Lifestyle - CONSUMER MARKETING DIRECTOR

    Suresnes 2010 - 2013 • Managing Global Marketing Strategy (upstream) for Home & Connected Audio business (USD 500 million) focusing on new market growth and higher profitability
    • Defining global product portfolio, translating consumer insights to value propositions with key specifications, price points and go-to-market strategy
    • Initiating roadmaps for research, development, design and sourcing to execute longer term product planning and marketing strategy
    • Driving global product launch teams to achieve successful market introduction
    • Coaching team of multicultural marketing managers with a focus on consumer and customer-centric mindset

  • Philips Consumer Lifestyle - SENIOR MARKETING MANAGER EUROPE

    Suresnes 2009 - 2010 • Defining and executing Connected Audio business strategy for Western European countries (downstream) in close cooperation with upstream marketing.
    • Daily interaction with sales organizations for marketing mix activation
    • Cooperation with international key account management for channel strategy & customer portfolio management
    • Managed 2 young professionals directly and 10 indirect reports (Marketing Managers Western Europe)

  • PHILIPS - CUSTOMER MARKETING MANAGER AUDIO

    Suresnes 2005 - 2009 • Business management for French commercial organization
    • Managing French audio business with sales (€ 70+ mio) and margins responsibility.
    • Defining product line-ups, managing sales planning and stock inventory, driving go-to-markets activities.
    • Strong cooperation with central marketing teams in Hong Kong to identify growth opportunities.

Formations

Réseau

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