Expert in brand image, with a particular interest in product innovation and trends as well as customer behaviour patterns.
Entreprises
VISION ET PROSPECTIVE
- Directeur général
1991 - maintenantThe objectives of the company: to help groups to anticipate developments, to be highly innovative, to be as strong as they possible can. To sum up: to catch the essence of the future and convert it into business!
The results achieved by Vision et Prospective are clearly documented: we have rejuvenated brand images such as those of Yves ROCHER, ROC, DIOR. We have been involved in numerous innovative launches for CHANEL, MONOPRIX, SEPHORA, GIVENCHY and L’OREAL.
L'OREAL
- Directeur général
PARIS1970 - 199020 years working for L’OREAL group, initially as a product manager, then moving upwards through the posts of team leader, international marketing director and international managing director of the BIOTHERM brand (the first woman to hold this position within L’OREAL).
