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Elena TURINO

SHANGHAI

En résumé

Contact:
elena.turino@gmail.com
+34 66 585 22 00

Language skills:
• Spanish (native language)
• English (bilingual) - TOEFL 93 points
• French (bilingual) – 3 years in France
• Chinese (intermediate level) – Certificate HSK5 ( CEF: C1 )

Computer skills
Microsoft Word, Microsoft Excel, Power Point, Internet, Windows (XP, Vista), Linux, Magento.

Personal traits
High energy, ambitious, adaptive, creative, innovative, career-oriented, self-motivated. (Travel independent in both)

Digital Marketing
Branding, e-commerce, competitor / sector analyze, reporting, SEM, keywording optimization, Google Adwords, Marine, Efficient Frontier,Google Analytics, Adgooroo.


Mes compétences :
Advertising
Customer relationship management
Social media advertising
Digital marketing
Management
Translating
Google adwords
Facebook
International business development
International Marketing
Strategic planning
Marketing Strategy
International sales
Communication
Search engine marketing

Entreprises

  • GroupM - International Account Manager

    2012 - maintenant Portfolio: CHANEL, DELL (France, Italy, Spain)

    . Branding: Analysis, Strategy & Recommendations
    . Customer relationship management in English and French.
    . Planning, execution and optimization of SEM campaigns
    . Financial monitoring, reporting.
    . Team management

  • Freelance - Digital Marketing Consultant

    2012 - 2012 Portfolio: Atelier Self Création Quantum of Search, Berthes Aux Grands Pieds / Perrin, Training Movies

    . Identify prospect opportunities and lead sales plan process
    . Communication plan
    . E-commerce Performance optimization (zoning studies, analysis and strategic recommendations, brand communication)
    . SEM analysis and recommendationrketing support papier (organisation, shooting photo, planning pour création d’un catalogue marque)

  • Neo@Ogilvy - Consultant Search Junior

    2011 - 2012 Neo@Ogilvy, Ogilvy Group’s media agency, Paris. Global vision and harmonization of the communication on the SEM sector (MARKS & SPENCER, BACCARAT, NESTLE, FRANCINE, LOUIS VUITTON etc.)

    . Customer relationship management
    . Competitor / sector analyze
    . Setting up of campaigns on different networks (Google, Yahoo, Bing)
    . Monitoring and reporting, Balance

  • The Other Store - Marketing internship in e-commerce

    Paris 2010 - 2011 The Other Store: Paris, France. Work accomplished for the brands NAF NAF, SINEQUANONE, BONTON, AMERICAN RETRO, MAJESTIC.

    . Market study for the opening of a website in Spain
    . Product presentation developments, individual sales leads and agreement negotiations.
    . Mobile marketing
    . Setting up of fan pages in different social networks for the brands
    . Elaboration and optimization of email campaigns
    . Customer relationship management

  • American Marketing Association (Californie USA) - Marketing and communication

    2009 - 2010 . Attendance at meetings about different areas of marketing (viral, social marketing, integrated marketing communications
    etc.)
    . Study of the marketing strategies of principal brands (Apple, Coca Cola, Red Bull, GIANTS baseball team etc.)
    . Search and management of sponsors for the association
    . Management of charity actions to collect funds for the charity association ̈My sister’s house ̈)

Formations

  • California State University-Sacramento (Sacramento)

    Sacramento 2009 - 2010 Exchange program with California State University, Sacramento

    Buyer behavior, advertising, salesmanship, marketing management, business communication, financial management, management of human resources, econometrics, french

  • Copenhagen Business School (Copenhague)

    Copenhague 2008 - 2009 Exchange program with Copenhagen Business School

    Strategic management, European market and business strategy, management accounting and control systems, intercultural business communication, service marketing, business strategy

  • Université De Valladolid (Valladolid)

    Valladolid 2005 - 2011 Bachelor of Science in Business Management and Administration

    International Marketing

Réseau

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