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Mars Chocolat France
- B2B Manager My M&M's
Haguenau
2015 - 2017
Management du site internet MyM&M's pour la partie B2B
gestion des relations distributeurs et du call center
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Johnson&Johnson
- Consultant Category Manager
New Brunswick
2013 - 2014
Key responsibilities:
* Category Management for Le Petit Marseillais ;
* Market growth and opportunities analysis ;
* Project management on promotional actions at all customers (incl. CRM) ;
* Market Data and KPI's
Key achievements:
* Ranking tool and consequent assortment recommendation for all LPM customers ;
* Brand Reviews 2014 Carrefour, Delhaize, Intermarché, Kruidvat ;
* Market overview and identification of growth opportunities with LPM ;
* Increasing Shelf Space and optimize placement ;
* Introduction of New products 2014 on top
* Set-up of 2014 promotional plan ;
* In depth analysis of 2013 promotional actions (LPM and competitors) ;
* Creation and production of promotional actions: displays, CP,... ;
* Analysis of CRM actions and recommendations for 2014 ;
* Research among new customers tools to sustain NPI's (out of promotion) ;
* Relaunch of LPM base range ;
* Analysis of opportunities and recommendation: timing, price, variants ;
* Setting-up hard switch process w. customers and demand planning ;
* Recommendation on market data purchases and reports (Nielsen, Figures to fact, GfK) ;
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IGLO
- Consultant Category Manager
2012 - 2013
Key responsibilities:
* Category Management for Iglo Belgium (all customers) ;
* Development of tracking tools and monthly reporting ;
* Market and growth opportunities analysis
Key achievements:
* Category Vision Iglo Frozen Belgium ;
* In depth analysis of the market (U&A, Nielsen, store checks) ;
* Development of a unique market vision tool
* Gap analysis ;
* Recommendation for future product developments to grow ;
* Category Management for Carrefour HM, Market and Express:
* In depth analysis of Carrefour Frozen category vs. BE ;
* Identification of growth opportunities for Carrefour and Iglo ;
* Optimization of current assortment, shelf space and layout ;
* Listing / delisting recommendation for Iglo Belgian meals challenging PL's ;
* Update and creation of CMM reports (Priority list, Must Have Item List, Rotation, Opportunities) ;
* Initiation of database optimization and reporting process ;
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COLGATE-PALMOLIVE
- Senior Product Manager
Bois-Colombes
2012 - 2012
Key responsibilities:
* Brand Management
* Market Analysis
* Product management
Key achievements:
* Key analysis of the Shower Gel market ;
* Strategic plan for 2013 for Tahiti and Palmolive:
* optimization of the brand portfolio
* promotional plan 2013
* media support
* Launch of Tahiti Secret de Beauté
* Opportunity analysis
* Image, label & sleeve design ;
* media recommendation: TV, press, digital and PR ;
* In-store execution ;
* In-store and on-line campaign for Palmolive Naturals relaunch ;
* Implementation of organizational processes to reinforce co-working. ;
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BOONDOGGLE
- Consultant Account Manager
2011 - 2012
Key responsibilities:
* Account Manager Delhaize ;
* Account Manager Thomas Cook , SNCF, Coca-Cola, Uplace
Key achievements:
* Creation and production of Delhaize Summer action ;
* Creation and supervision of a 5-persons team ;
* Creation and production supervision for Thomas Cook TV campaign ;
* Strategic positioning for a new SNCF brand ;
* Coca-Cola blog and Uplace homepage design supervision ;
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COLGATE-PALMOLIVE
- Consultant COLGATE Customer Associate & Category Manager
Bois-Colombes
2011 - 2011
Key responsibilities:
* Category Management for Carrefour and Cora
* Nielsen analysis
Key achievements:
* New Carrefour planograms A4 -A9 in Oral Care (design, client negotiation, implementation) ;
* Creation of the Carrefour Planet concept for the Oral Care segment ;
* In depth analysis and recommendations for the promotional plan 2011 ;
* Monthly reports and ad hoc analyses on Oral and Hard Surface Care markets ;
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The designers Family (own company)
- Freelance
2010 - 2011
* Market opportunity analysis for DERBIGUM (energy, international)
* Brand review, key positioning for PKHA
* Brand image and website for AMIM
* Brand image and website for BRUDISC (ULB) ;
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Derbigum
- Marketing and Communication Manager
ROUEN
2007 - 2010
Key responsibilities:
* Marcom strategy and implementation ;
* Support to commercial market and product development
Key achievements:
* Overall study of the German market: clients, medias, agencies, competitors ;
* Opportunity analysis for the implementation and development of the brands and products ;
* Budget overview ;
* Implementation of marketing and communication actions (CRM, press, PR, advertising) ;
* Production of communication tools (internal/agencies) and packagings ;
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JWT Paris
- Account Executive
BOULOGNE BILLANCOURT
2004 - 2005
Key responsibilities:
* Competitive watch of the Health & Beauty market ;
* Strategic recommendations on communication policies ;
* Project management (TV and press production) ;
* Day to day relationship with the client and creative teams
Key achievements:
* Qualitative study and recommendations for WILKINSON (perception of the brand and products, consumer profile, positioning) ;
* New product creation for PFIZER ;
* QUATTRO / INTUITION TV adaptations and original press campaigns (the cat) ;
* TV and radio campaigns for PFIZER ;
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EURO RSCG
- Account Executive
PUTEAUX
2003 - 2004
Key responsibilities:
* Copy reviews and communication analysis ;
* Strategic recommendations, elaboration of the briefs. ;
* Creative projects management (mainly TV production) ;
* Day to day relationship with the client and creative teams ;
