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Elise ABADIA

Paris

En résumé

Main competences
· Elaborate 3 years strategic plan
· Build mid-term plan and yearly sales budget
· Analyse sales results and define corrective action plans
· Lead new product launches as projects
· Perform competitive and SWOT analysis
· Optimise product portfolio
· Develop communication supports
· Work in a matrix organisation (product development, production workshops, quality, purchasing, logistic)

· English: fluent, German: beginner, French: native
· Daily use of Pack office and SAP

Entreprises

  • Valeo - International Senior Product Manager, repair products

    Paris 2008 - maintenant · Identify growth opportunities for products and services through sales data and market trends analysis (launch of
    3 new product offers, 250 PN, 10% of product portfolio)
    · Build and update a monthly results dashboard (European scope) based on sales results and marketing KPI
    · Define action plan with sales teams to reach budget and profitability target with weekly follow up.
    · Negotiate prices with manufacturing plants to improve product portfolio profitability based on market positioning
    · Lead new launches with external and internal suppliers (150 products – 6% of portfolio renewed each year)
    · Promote the product line through customer visits, internal events and European trade shows (Paris, Berlin)
    · Brief agencies to create communication supports (brochures, catalogues, videos) and write press articles

  • AutoContact - Product manager

    2006 - 2008 · Follow customers needs to manage product evolutions (customer visits, brainstorming sessions)
    · Monitor the software performance, analyse ways of improvement and write specifications for the IT team to enable product enhancement
    · Prospect and develop partnership with Key Internet Players (Yahoo, EBay, La Centrale…)
    · Supervise commercial relationship with the suppliers and the customers
    · Train call center and ensure the quality of the sales pitch
    · Manage database, analyse sales and define pricing policies

  • Nissan Europe - Marketing analyst

    2005 - 2006 · Manage the relationship with a research agency (from the project specifications, the request for proposals to the results deliveries) and present the conclusions to the marketing department
    · Create and supervise the European newsletter for the after sales marketing department
    · Design a loyalty scheme to retain end-users in Nissan network
    · Participate in a workgroup with six European car manufacturers to improve benchmark criteria

Formations

Réseau

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