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élodie LACHUER

LONDON

En résumé

5 years + experience in IT marketing with leading software providers on APM, BPM and EA markets
Master’s degree in Marketing and Business development
Experienced in Digital Marketing (Social Media, SEO/website, Community), Operational Marketing, Event Management and Reporting/Analytics
Focused on company revenue growth via lead generation and client retention campaigns
Multilingual professional: English & French


Mes compétences :
Communication
Evénementiel
Marketing
Presse
Relations Presse
Relations publiques

Entreprises

  • ITRS Group - Marketing Manager

    2012 - maintenant ITRS is the leading provider of application, process and business monitoring for financial markets, with over 8 of the top 10 banks using ITRS solution Geneos globally.

    - Digital marketing: website development , SEO management and social media activities
    - Develop, execute and measure marketing campaigns for lead generation
    - Event planning: organise face to face and online events globally (seminar, users club, webinar, breakfast briefing)
    - Defining and managing the partner strategy to develop business relationships with key industry vendors and build complete solutions for Financial Institutions
    - Product Management: package partner offerings and create marketing collateral to promote new product integrations: pricing, value proposition, datasheet, PR, email marketing, videos
    - CRM management: lead management and reporting (marketing campaigns ROI, website stats and lead generation)

  • Freelance - Marketing, Communication, Evènementiel

    2011 - maintenant Consulting company based in France and specialised in operational marketing

    - Start my own business in France by creating my company
    - Market research to identify key markets in SMEs across all industry sectors
    - Providing marketing services including collaterals (brochures, flyers), translation, event management and product launch

  • Casewise - Responsable Marketing France

    La Rochelle 2008 - 2010 Casewise is a software company recognized as a world leader in Business Process Management, Enterprise Architecture, Risks and Compliance by the Gartner and Forrester Group

    - Global brand, media, PR, advertising and promotional activities on the French Market
    - Creation of effective lead generation engines to create a pipeline of appointments for the sales team
    - Lead management and tracking demonstrating ROI from marketing campaigns/activities
    - Management and organisation of conferences, seminars and webinars
    - Development and management of the Casewise French website
    - Production of corporate marketing collateral and materials for France
    - CRM management (SalesForce.com)
    - Customer, competitor and market research / analysis

  • Ouest France - Animateur Commercial

    Rennes 2007 - 2007 Daily French newspaper covering local news and events in the West of France. With 2.5 million daily readers, it is the most read “French-speaking” newspaper in the world

    - Supermarkets account management: point-of-sale promotion, development of the relationship with resellers, increasing number of product references
    - Development of partnerships: new contract and promotional actions
    - Organization of all Ouest France stands for the Interceltic Festival in Lorient: logistic, sales team recruitment, communication and sales management

  • France Telecom - AVIP Ouest - Assistante Marketing Opérationnel

    2004 - 2006 Orange is one of the world’s leading telecommunications operators and a leading provider of global IT and services to multinational companies

    - Reseller sales support: product catalogue, sell sheet, pricing list
    - Creation of reseller surveys and reports for the marketing analyst manager
    - Annual resellers event organisation

Formations

Réseau

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