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Emilie DALEM

PARIS

En résumé

Mes compétences :
Élaboration plans marketing et communication
Espagnol
Gestion de projets
Industrie pharmaceutique
Management d'équipe
Elaboration d'indicateurs de suivi
Chef de produit
Formation de formateurs
Gestion du stress
Anglais
Management opérationnel
Organisation d'évènements
ELABORATION DE PLANS D'ACTIONS
Industrie cosmétique
CRM
Logistique achat
Marketing opérationnel
Team player
Dynamique
Adaptation

Entreprises

  • The Estee Lauder Companies - MARKETING MANAGER - Darphin

    2015 - maintenant
  • Pierre Fabre USA - SENIOR PRODUCT MANAGER - Brands Eau Thermale Avene and Klorane - USA

    2013 - 2015 Development and execution of creative marketing calendar plan for retail and online accounts
    for both Eau Thermale Avène and Klorane brands
    • Responsible for product line developments (products, communication, merchandising and
    sales materials)
    • Creation and implementation of all promotion items, marketing material, merchandising,
    print and online campaigns
    • Development of US unit and dollar annual and monthly forecasts along with inventory control,
    sales reports and brand presentations
    • Market research on competitive products, pricing and trends
    • In charge of marketing budgets and expenses management, P&L and margins control
  • Pierre Fabre - PRODUCT MANAGER - Brand Klorane - France

    Castres 2012 - 2013 - Marketing plan development and implementation for 3 ranges (POS campaigns and events, management of agencies e.g. creative, digital, merchandising)
    - Responsible for the development and implementation of a new e-crm program for the baby range digital platform : Club Mamans Klorane
    - Planning and control of the A&P Budget
    - Sales force training, briefing and support
    - Management decision-making support (forecasting, reporting, market research and analysis, performance analysis, presentation)
  • Sanofi / Pierre Fabre - PRODUCT MANAGER - Brand Eau Thermale Avene - Ireland

    2010 - 2012 - Responsible for the launch and development of Eau Thermale Avène in Ireland in compliance with PFDC international brand and merchandising standards.
    - Key member of Pierre Fabre – Sanofi partnership team, working across functions, countries and companies to ensure alignment with strategic goals and market needs in a changing environment
    - Establishment of Eau Thermale Avène Distribution (negotiation support, co-ordination of store set-up including stock delivery, training, merchandising, PR)
    - Marketing plan development and implementation (Medical, Consumer, POS campaigns and events, Management of agencies e.g. creative, PR, merchandising)
    - Sales force training, briefing and support.
    - Management decision-making support (forecasting, reporting, market research and analysis, A&P control, performance analysis, presentation preparation)
  • Pierre Fabre - ASSISTANT PRODUCT MANAGER INTERNATIONAL DEVELOPMENT Ranges ENT, Allergologie, Chiropody, Ophtalmol

    Castres 2009 - 2010 - Preparation of product development strategies for multiple markets in Europe, Africa, America (agency briefing, data analysis, co-ordination of think-tanks, plan preparation)
    - Supporting international subsidiaries implementation of portfolio extensions (marketing book preparation, commercial sales activity briefing and support)
    - Supporting operational teams implementation of new product launches in France (strategy development, promotional campaigns, sales support, media planning)
  • Puig Prestige Beauté - ASSISTANT PRODUCT MANAGER INTERNATIONAL MARKETING DEVELOPPEMENT - Brand PACO RABANNE

    Barcelona 2009 - 2009 - Co-ordination of think tanks and olfactory brief for product development and communications strategy
    - Identification of new market trends and concepts to facilitate future marketing strategy development (creative boards, market research, brand planning)
    - Management of creative agencies to ensure brief compliance and adherence to deadlines (promotional offers, advertising)
    - Preparation of business review reports and presentations for brand team
  • REITZEL SA INDIA - REITZEL INTERNATIONAL RANGE LAUNCH MANAGER - Delicatessen

    2007 - 2008 - Identification of new export market opportunities (research, analysis, forecasting, proposal development and presentation)
    - Prospecting and targeting of potential distribution opportunities in India
    - Market-based negotiation preparation (gathering of consumer and trade market intelligence, target retailer interviews, target retail outlet visits)
    - Management of handover to international brand team ensuring seamless transition.(briefing documents, market positioning proposal, negotiation pack preparation)
  • Reminiscence SA - ASSISTANT TO RETAIL GROUP MANAGER

    2007 - 2007
  • Frasers suites - SALES AND MARKETING ASSISTANT

    2006 - 2006
  • Louis Vuitton - SALES ADVISOR

    Paris 2005 - 2005
  • Adhap Services - HR ASSISTANT - PLANNING AND RECRUITMENT

    2003 - 2004

Formations

  • Groupe ESC Toulouse

    Toulouse 2009 - 2010 Specialized Master

    MANAGEMENT IN HEALTHCARE INDUSTRY - Project study theme: Food and health supplements
    Thesis theme : Geographic expansion and brands' strategies
  • MARKET RESEARCH/BUSINESS ANALYST HEALTHCARE INDUSTRY (Paris)

    Paris 2008 - 2008 Business Analyst Healthcare Industry
  • ECOLE DES DIRIGEANTS & CREATEURS D'ENTREPRISE EDC

    Courbevoie 2004 - 2009 Ecole de commerce Bac +5

    Marketing Management - Master's research thesis theme : A new food trend : the snacking

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