MICHELIN - (Worldwide Top Ranked Tire Brand)
- Help the clients launch and coordinate a new worldwide global campaign
- Define with them their communication objectives and future perspectives
- Run the network: North America, South Asia, China, Japan, Russia, Europe, Emirates, Brazil
SNCF - (French National Railways)
- Develop institutional and promotional advertising campaigns as part of a new brand territory
- TGV Pro, Rhin-Rhône, SNCF Services, Commercial cards, Promos
Amnesty International - (organization protecting human right worldwide)
- Help Amnesty increase its awareness
- Encourage people to donate, join, sign Petitions
- Issues: arm sales, extraditions, financial independence
NIVEA - (cosmetics)
- Adapt advertising campaigns developed by Germany to the French market
- Adapted a dozen of ATL campaigns (TV, print and radio)
- Developed one local campaign: The Essentials – TVC and print
Né Kid
- Junior Strategist
2007 - 2008Benchmarks, socio-demographics analysis (use of the TGI software), readings, questionnaires drafting, focus groups and interviews, clients recommendations.
- Accounts: J&B (whiskey brand), UNE (launch of a natural cosmetics brand), Chanel Jewelry, MTV Networks, French newspapers and magazines (Nouvel Obs, Le Figaro, Le Monde), Institut Montaigne (French political think tank).
- Write the agency’s newsletter (every week): unusual communication and medias news, case studies, trends and innovations
Veolia Environnement
- Communication Officer - Intern
Paris2006 - 2006
Italcementi
- Marketing Director Assistant - Intern