Emilie KOTNAROVSKY

En résumé

Entreprises

• FOSSIL FRANCE - TRADE MARKETING MANAGER

  2013 - maintenant o En charge des activités trade marketing sur le marché français pour les marques Fossil, Burberry, Emporio Armani, Marc by Marc Jacobs, Michael Kors, Karl Lagerfeld, Diesel, DKNY, Skagen, Adidas Originals
  
  o Définition, négociation des plans d'action avec nos distributeurs et mise en place dans le respect de la stratégie et image de chaque marque
  
  o Définition et suivi de la stratégie Shop in Shop et merchandising
  
  o Suivi du budget et impact des actions trade marketing
  
  o Management d'une équipe de 15 personnes

• Bulgari - Product Marketing Specialist

  Paris 2012 - 2013 o Participate to recommend strategy & definition of the new launches mix
  
  o Coordinate the product development, creative, sales, planning, legal, pricing teams
  
  o Market analysis of Bulgari products (qualitative & quantitative )
  
  o Analyze competitors strategy to propose actions
  
  o Management & follow-up of budget
  
  o Follow-up with external suppliers, photographers, graphics, to develop brochures, product visuals
  
  o Brief & follow-up for ATL (advertising campaign), BTL (ad hoc brochures, invitation, etc), training , PR
  
  o Cooperation & support activities on new product with sales marketing (merchandising, show rooms, fairs) & corporation communication

• TAG Heuer - Publishing Manager

  Paris 9 2009 - 2012 o In charge of catalogues, reducing cost and achieving shorter deadlines, improving quality => Consumer’s catalogues: 300’000 copies, 8 languages, unit price halved by 2 => Retailer’s catalogues: 10'000 copies, 8 languages, a 25% decrease of the unit price`
  
  o Contribution to the definition of the marketing 3 Years Plan
  
  o Budget management: monthly expenses follow-up, definition of budget and adjustments
  
  o Responsible for products pictures (creation briefing, follow-up, approval): shot 291 pictures in 2011 for 360° use (point of sales, catalogues, advertising, website, travel retail, press kit, etc.)
  
  o Advertising Key-project leader for mobile & eyewear products: agency briefing, follow-up, approval. 360° use, 130 ads in 4 months
  
  o Website project leader: improvement of the current product presentation (briefing for video animation, creation of universe for each collection)
  
  o Management of 30 internal and external stakeholders for various projects (project briefing, defining cost , stocks and deadlines, follow-up, approval, post-project feedback)
  
  o Key-project leader on 2 e-catalogues: creation of a 3D video to present the concept Agency briefing, follow-up, implementation on the TAG Heuer website
  http://demo.gs-activ.com/tagheuer/monaco
  http://demo.gs-activ.com/tagheuer/aquaracer/index.html
  
  o Key-project leader of leaflets for new products and Christmas cards (from the agency briefing to the implementation at point of sales)

• Parfums Christian Dior - Product Manager Assistant – International marketing product development – Skincare unit -

  Paris 2008 - 2008 o Mood board creation for 2 skincare lines (product universe/ story creation throughout search and selection of pictures, presentation and use for film briefing, ads, catalogues, packaging, sales pitch tools)
  
  o Worldwide turnover analysis/ synthesis (sell in/ sell out) of Dior compared with competitors’ turnover
  
  o Competitors’ products launch reporting (product features, price, promotion, distribution), defining of anti-
  ageing products trends (definition of future and potential opportunities for the brand evolution)
  
  o In charge of “gifts with purchase” line (9 samples): from the creation to the implementation at the point of
  sales
  
  o Creation of new synthesis tools (subsidiaries orders reporting, price/product mapping for Dior compared
  with main competitors)

• Parfums Christian Dior - POS Manager

  Paris 2007 - 2007 o Sales objectives achieved and outdone (+ 20% per month)
  
  o Implementation of product promotions, product inventory, reporting on turnover and competitors’
  promotions

• Parfums Christian Dior - Product Manager Assistant - Operational Marketing - Perfumes unit -

  Paris 2007 - 2008 o Turnover analysis/ synthesis (sell in/ sell out) of Dior compared with competitors on French market
  
  o Follow-up of competitors’ product launches/ promotion events to explain their performances
  
  o Management of 2 events to reinforce Sephora beauty consultants’ awareness of Dior products through workshops to foster the involvement of each participants
  
  o Sales pitch tools creation (adapting the approach to the French market)
  
  o Pilot project « Addict To Consumer »: analysis of consumers flow on POS to define consumer behavioural trends, adapt the merchandising and improve the beauty consultants efficiency

Formations

• ICN Business School

  Nancy 2005 - 2009 MASTER GRANDES ECOLES
  
  o DAUM workshop: collaboration with engineers and designers from different schools to come up with future ideas/concepts for the Daum brand. Strategic and marketing recommendations for the brand

• Université Saint Etienne Jean Monnet

  St Etienne 2003 - 2005 Economie

Réseau

• Alexandre WALTER

• Baptiste HIGEL

• Christine KRATZ

• Ingrid VITRY

• Laure LABOUBEE

• Marianne DOUAIS (DADOU)

• Marine RABEYRIN

• Océane ROUDIER

• Simon HIGEL

• Xavier SALICE