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Emilie KOTNAROVSKY

LILLE

En résumé

Après une expérience dans plusieurs sociétés du groupe LVMH, j'ai rejoint la société Fossil France en qualité de Trade marketing manager.

Postes cibles: marketing manager, trade marketing manager, project manager, product manager, formateur, area manager, chef de projet print

Secteur d'activité: horlogerie, joaillerie, luxe, beauté, cosmétiques, vins et spiritueux, champagne.

Mes compétences :
Communication
Marketing
Gestion de projet

Entreprises

  • FOSSIL FRANCE - TRADE MARKETING MANAGER

    2013 - maintenant o En charge des activités trade marketing sur le marché français pour les marques Fossil, Burberry, Emporio Armani, Marc by Marc Jacobs, Michael Kors, Karl Lagerfeld, Diesel, DKNY, Skagen, Adidas Originals

    o Définition, négociation des plans d'action avec nos distributeurs et mise en place dans le respect de la stratégie et image de chaque marque

    o Définition et suivi de la stratégie Shop in Shop et merchandising

    o Suivi du budget et impact des actions trade marketing

    o Management d'une équipe de 15 personnes

  • Bulgari - Product Marketing Specialist

    Paris 2012 - 2013 o Participate to recommend strategy & definition of the new launches mix

    o Coordinate the product development, creative, sales, planning, legal, pricing teams

    o Market analysis of Bulgari products (qualitative & quantitative )

    o Analyze competitors strategy to propose actions

    o Management & follow-up of budget

    o Follow-up with external suppliers, photographers, graphics, to develop brochures, product visuals

    o Brief & follow-up for ATL (advertising campaign), BTL (ad hoc brochures, invitation, etc), training , PR

    o Cooperation & support activities on new product with sales marketing (merchandising, show rooms, fairs) & corporation communication

  • TAG Heuer - Publishing Manager

    Paris 9 2009 - 2012 o In charge of catalogues, reducing cost and achieving shorter deadlines, improving quality => Consumer’s catalogues: 300’000 copies, 8 languages, unit price halved by 2 => Retailer’s catalogues: 10'000 copies, 8 languages, a 25% decrease of the unit price`

    o Contribution to the definition of the marketing 3 Years Plan

    o Budget management: monthly expenses follow-up, definition of budget and adjustments

    o Responsible for products pictures (creation briefing, follow-up, approval): shot 291 pictures in 2011 for 360° use (point of sales, catalogues, advertising, website, travel retail, press kit, etc.)

    o Advertising Key-project leader for mobile & eyewear products: agency briefing, follow-up, approval. 360° use, 130 ads in 4 months

    o Website project leader: improvement of the current product presentation (briefing for video animation, creation of universe for each collection)

    o Management of 30 internal and external stakeholders for various projects (project briefing, defining cost , stocks and deadlines, follow-up, approval, post-project feedback)

    o Key-project leader on 2 e-catalogues: creation of a 3D video to present the concept Agency briefing, follow-up, implementation on the TAG Heuer website
    http://demo.gs-activ.com/tagheuer/monaco
    http://demo.gs-activ.com/tagheuer/aquaracer/index.html

    o Key-project leader of leaflets for new products and Christmas cards (from the agency briefing to the implementation at point of sales)

  • Parfums Christian Dior - Product Manager Assistant – International marketing product development – Skincare unit -

    Paris 2008 - 2008 o Mood board creation for 2 skincare lines (product universe/ story creation throughout search and selection of pictures, presentation and use for film briefing, ads, catalogues, packaging, sales pitch tools)

    o Worldwide turnover analysis/ synthesis (sell in/ sell out) of Dior compared with competitors’ turnover

    o Competitors’ products launch reporting (product features, price, promotion, distribution), defining of anti-
    ageing products trends (definition of future and potential opportunities for the brand evolution)

    o In charge of “gifts with purchase” line (9 samples): from the creation to the implementation at the point of
    sales

    o Creation of new synthesis tools (subsidiaries orders reporting, price/product mapping for Dior compared
    with main competitors)

  • Parfums Christian Dior - POS Manager

    Paris 2007 - 2007 o Sales objectives achieved and outdone (+ 20% per month)

    o Implementation of product promotions, product inventory, reporting on turnover and competitors’
    promotions

  • Parfums Christian Dior - Product Manager Assistant - Operational Marketing - Perfumes unit -

    Paris 2007 - 2008 o Turnover analysis/ synthesis (sell in/ sell out) of Dior compared with competitors on French market

    o Follow-up of competitors’ product launches/ promotion events to explain their performances

    o Management of 2 events to reinforce Sephora beauty consultants’ awareness of Dior products through workshops to foster the involvement of each participants

    o Sales pitch tools creation (adapting the approach to the French market)

    o Pilot project « Addict To Consumer »: analysis of consumers flow on POS to define consumer behavioural trends, adapt the merchandising and improve the beauty consultants efficiency

Formations

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