En résumé

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  • BCBGMAXAZRIA - Strategic Planner

    2013 - maintenant Strategic planning – Merchandise planning
    • Manage 2 brands in Europe: positioning, brand strategy, buying, sale and promotions strategy.
    • Forecast and maintain P&L / OTB (Open to Buy) – 25M€ sales; define amount and units to buy for 12 deliveries per year.
    • Cross-functionally work with buying, marketing, visual/merchandising.
    • Manage allocation and store operations.
  • Andvancy and as a freelancer - Strategy, marketing and development consultant

    2012 - 2013 • Performed strategic analysis and due diligences; evaluated growth opportunities, the sustainability and expansion of operations; developed business plans up to $150M investment (research, structure and evaluate financial viability).
    • Positioning, brand strategy: product/client segmentation, market analysis, competition, mix optimizations.
    • Clients: Fashion retailers, Cosmetics, Distribution, Private Equity Funds, Hotels.
  • Aménagement-Travaux - Business Founder

    2010 - 2012 : apartments design and renovation turnkey service in Paris - roof-top creation: plans, interior design, management-coordination of all the construction work.

    • Project management, business set up and development. Invested an emergent niche market.
    • Developed business and marketing plan (market, competitors, potential investors, customers).
    • Managed cross-functional teams: architects, designers, engineer drawing office, building firms and 12 workers.
    • Designed 3D plans and conceptualized interior design.
    • Developed positioning and brand awareness: set up marketing campaign (advertising, social media, PR, TV).
    • Designed and developed website.
  • WMI Consulting - Senior consultant

    2007 - 2009 Strategic consulting projects: growth strategy, diversification, investments, public policies.
    Industries: Telecoms/Mobile Multimedia, Retail, Digital services, Capital investment, Public Org.

    • Strategic project management, product and services management.
    • Performed data analysis to create reports, identified and managed KPIs.
    • Created and presented performance reports to support companies’ strategic decision making.
    • Managed projects in order to launch or develop markets and products: coordinated cross-functional teams including marketing, designers, web-developers, sales forces to develop products or services.
    • Led budget projections 
and managed budget, developed strategic business and marketing plans (research, structure and evaluate financial viability).
    • Analysis and reports skillset and methods (Excel, PowerPoint and Access proficiency).
  • Peclers Paris - Consultante junior (stratégie marketing)

    2006 - 2006 International leader trend consulting agency.
    • Fashion retail brand positioning, client database development, market monitoring.
    Sectors: Consumer Goods & IT - Industry & Services - Beauty & Cosmetics - Fashion, Textile & Apparel - Home & Environment
  • Redcats USA - PPR - Stagiaire marketing

    2004 - 2004 • Contributed to the marketing plan, website and paper sales reports, direct marketing campaigns.