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BCBGMAXAZRIA
- Strategic Planner
2013 - maintenant
Strategic planning – Merchandise planning
• Manage 2 brands in Europe: positioning, brand strategy, buying, sale and promotions strategy.
• Forecast and maintain P&L / OTB (Open to Buy) – 25M€ sales; define amount and units to buy for 12 deliveries per year.
• Cross-functionally work with buying, marketing, visual/merchandising.
• Manage allocation and store operations.
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Andvancy and as a freelancer
- Strategy, marketing and development consultant
2012 - 2013
• Performed strategic analysis and due diligences; evaluated growth opportunities, the sustainability and expansion of operations; developed business plans up to $150M investment (research, structure and evaluate financial viability).
• Positioning, brand strategy: product/client segmentation, market analysis, competition, mix optimizations.
• Clients: Fashion retailers, Cosmetics, Distribution, Private Equity Funds, Hotels.
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Aménagement-Travaux
- Business Founder
2010 - 2012
www.amenagement-travaux.com : apartments design and renovation turnkey service in Paris - roof-top creation: plans, interior design, management-coordination of all the construction work.
• Project management, business set up and development. Invested an emergent niche market.
• Developed business and marketing plan (market, competitors, potential investors, customers).
• Managed cross-functional teams: architects, designers, engineer drawing office, building firms and 12 workers.
• Designed 3D plans and conceptualized interior design.
• Developed positioning and brand awareness: set up marketing campaign (advertising, social media, PR, TV).
• Designed and developed website.
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WMI Consulting
- Senior consultant
2007 - 2009
Strategic consulting projects: growth strategy, diversification, investments, public policies.
Industries: Telecoms/Mobile Multimedia, Retail, Digital services, Capital investment, Public Org.
• Strategic project management, product and services management.
• Performed data analysis to create reports, identified and managed KPIs.
• Created and presented performance reports to support companies’ strategic decision making.
• Managed projects in order to launch or develop markets and products: coordinated cross-functional teams including marketing, designers, web-developers, sales forces to develop products or services.
• Led budget projections
and managed budget, developed strategic business and marketing plans (research, structure and evaluate financial viability).
• Analysis and reports skillset and methods (Excel, PowerPoint and Access proficiency).
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Peclers Paris
- Consultante junior (stratégie marketing)
2006 - 2006
International leader trend consulting agency.
• Fashion retail brand positioning, client database development, market monitoring.
Sectors: Consumer Goods & IT - Industry & Services - Beauty & Cosmetics - Fashion, Textile & Apparel - Home & Environment
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Redcats USA - PPR
- Stagiaire marketing
2004 - 2004
• Contributed to the marketing plan, website and paper sales reports, direct marketing campaigns.
