Paris
In my role of Scientific Director for Ipsos Loyalty in France, I oversee data management and statistical analysis for the division.
I have worked in the research industry for more than 15 years, with over 13 of those years working in various roles within Ipsos. This broad experience has provided me with a skill set, thereby enabling me to select the right approach for addressing a specific problem.
My work focuses on data fusion and CRM analytics to provide clients with enhanced insights from their customer satisfaction and loyalty programs. I'm passionate about applying new technologies (e.g. text and web analytics) to glean new, managerially relevant insights.
Mes compétences :
Statistiques
Marketing
Gestion de projet
Text mining
CRM analytique
Data mining
