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Emmanuelle MOTTE

Bois-Colombes

En résumé

Senior marketing and sales executive, experienced in brand and business development in FMCG, retail & services .
Strategic and operational marketing expert, with strong commercial and account management background

Specialties :
-category and brand strategy and development :
growth plans , innovation strategies and new product development, brand positionning, on-off line advertising, consumer relationship management, insights

- effective marketing plans :
5p’s management, retail and point of sales strategies and plans, customer and trade marketing

- category management and shopper marketing

- commercial strategy and policy, commercial effectiveness & ROI

- p&l and budget management

- team management, cross functionnal projects management

Entreprises

  • Colgate Palmolive - Directrice Category Management, Customer Marketing & Retail Strategy

    Bois-Colombes 2010
  • Opti-Mix - Directrice Marketing, Commercial & Etudes

    Poissy 2011 - maintenant
  • Colgate Palmolive - Directrice Marketing

    Bois-Colombes 2003 - 2005
  • Colgate Palmolive - Marketing Manager

    Bois-Colombes 2001 - 2002
  • Colgate Palmolive - Category Manager

    Bois-Colombes 2000 - 2001
  • Colgate Palmolive - Category Manager

    Bois-Colombes 2000 - 2001
  • Colgate Palmolive - Responsable Enseignes Système U & Galec

    Bois-Colombes 1996 - 2000
  • Colgate Palmolive - Diverses fonctions marketing, de chef de produits à chef de groupe

    Bois-Colombes 1988 - 1996

Formations

Réseau

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