Bois-Colombes
Senior marketing and sales executive, experienced in brand and business development in FMCG, retail & services .
Strategic and operational marketing expert, with strong commercial and account management background
Specialties :
-category and brand strategy and development :
growth plans , innovation strategies and new product development, brand positionning, on-off line advertising, consumer relationship management, insights
- effective marketing plans :
5p’s management, retail and point of sales strategies and plans, customer and trade marketing
- category management and shopper marketing
- commercial strategy and policy, commercial effectiveness & ROI
- p&l and budget management
- team management, cross functionnal projects management
