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Eric GROULIER

LONDON

En résumé

Mes compétences :
Communication
Marketing
Music
Music industry

Entreprises

  • Gusbourne Estate - Brand Manager

    2014 - maintenant
  • Nyetimber Wines - Assistant Brand Manager

    2012 - 2014
  • Pernod Ricard UK - Marketing & Communications Assistant

    PARIS 2011 - 2012 Negotiates sponsorship deals with high profile events and clients, e.g. London Jazz Festival: appropriate brand exposure for support given, arrange terms of sponsorship for sufficient visibility.
    Manages events on behalf of luxury brands, e.g. ABSOLUT at London Fashion Week: directed and oversaw parties with Adidas & Exit Magazine, Vivienne Westwood, Child of the Jago and Dominic Jones.
    Seeks and creates brand appropriate partnerships, e.g. Havana Club with Veja an ethical South American fashion label.
    Connected ABSOLUT brand and collaborated with artists and creative visionaries on various events, e.g. “ABSOLUT Creativity at Large” project: Marcus Luyten brainwave bar at “Future Everything” festival.
    Brings creative approach to all new assignments executed in order to generate maximum publicity: bespoke dance installation project to involve consumers with ABSOLUT Portrait venture.
    Understands brand identity and values; creates a cohesive message in line with company vision, culture and image, e.g. Moniker Art Fair and ABSOLUT.
    Oversees the performance and duties of other staff and coordinates function in a management capacity.
    Works closely with brand ambassadors to create new, target appropriate drinks at each event, e.g. specifically tailored ABSOLUT cocktails for Winterwell festival through adaption of stereotypical associations.
    Hands-on design experience creating and producing a variety of graphics, products and services using Adobe Photoshop, Adobe InDesign, Sphynx, LogicPro, Propellerhead Reason, Steinberg Cubase – e.g. Bar Menus, promotional flyers and posters.

    Key Achievements:

    In charge of the ABSOLUT collaboration and opening night party for Ron Arad’s Curtain Call exhibition at the Roundhouse.
    Commissioned artists to design signature murals as part of the Havana Club Wall Project at Rich Mix, including high-profile launch parties.
    Negotiated Pernod Ricard’s strongest sponsorship deal of the year, securing a year of Havana Club bar, an artistic project and launch party for minimal fee.
    Secured massive brand exposure by liaising with PR agency to get media partnership and publicity for Havana Cultura event at Electric Brixton, headlined by Louis Vega and Giles Peterson.
  • Bagatelle - Supervisor

    2009 - 2010
  • Welovedjs - Chargé de projets

    2008 - 2010 • Managed events (‘Jeudi du Madam’, ‘Underground Cirkus’, ‘Shakedjs’, etc.).
    • Managed promotion and communication as well as personally responsible for booking artists.
    • Managed company’s digital presence.
    • Personally designed all company press material: Flyers, Logos, and Artwork for Robotronic Recordings releases (e.g. album covers).
    • Co-directed a stage at Kazantip Festival 2009.
    • Responsible for all promotions and releases for Robotronic Recordings.
  • Lexcelera Groupe Eurotexte - Assistant Commercial

    2007 - 2008 • Organised the company’s direct marketing campaign.
    • Responsible for all graphic design of Lexcelera’s ‘Translation Guide’.
    • Managed company website and databases.
  • In Situ - Sales and Communications Assistant

    2004 - 2007 -Used interpersonal and communication skills when advising customers

    -Built solid relationships with customers resulting in repeat business

    -Demonstrated initiative and organisational skills when managing partnerships

    -Illustrated energy and enthusiasm

Formations

  • INSEEC CEFIRE

    Paris 2007 - 2009 MA Marketing and Communications

    -Planned, organised and set up a company for final year project
    -Gained knowledge in various different aspects of Marketing and Communications: Advertising, Event Communications, Account Planning...
    -Developed oral and written communication skills
  • Ecole Supérieure Action Et Recherche Commerciale Bachelor en Marketing et Gestion d'Entreprise

    Paris 2006 - 2007 BA Marketing and Communications

    -Dissertation on the translation business
    -Enhanced analytical skills and attention to detail
    -Demonstrated ability to work both as a team and independently through presentations and projects
  • Institut Supérieur Prive Supérieur Exup

    Montpellier 2004 - 2006 BTS Business Management

    -Modules included: ‘Businesses and the Law’, ‘Running a Business’, ‘Managing a Team’ and ‘The Basics of Marketing’
    -Developed researching and time-management skills
  • Lycée Alain Borne

    Montelimar 1996 - 2004 Baccalaureat STT ACC

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