Founder, playgrnd - strategic entertainment agency.
CONTENT. DIGITAL. INNOVATION.
playgrnd* is a one-stop-shop communication agency, specialized in brand content, digital & innovation for brands.
Clients list (abstract) :
Coca-Cola, Pernod Ricard, France Télévisions, Total, Paule Ka, Institut Iperia, Merlet, Kipsta, High InfidelitY (transmedia), Point.P...
- Speaker/Teacher at HEC Paris, Sciences Po Paris
- Trainer whitin companies
- Involved in creating communication strategies and building up integrated communication ecosystems for global brands across storytelling (content and medias)
- Digital inspired and expert (digital marketing, e-business, social-medias, innovation...)
- Startups lover
- International experience (China, USA, Europe...)
- Background : Communication & Marketing / Engineering.
Waterman, Parker, Longchamp, Shang-Xia, Moët & Chandon, Mumm, Louis XIII, Galeries Lafayette, Chantelle, Michel Perry, Phard, Diesel Parfums, Helena Rubsintein, Kiehl's, Sofitel, Hôtel de Crillon, Citroën, Peugeot, Daihatsu, Ducati, Suez Environnement, Arjowiggins Creative Papers, Canal+, Eurosport, Cetelem, Telethon...
Brand strategy, brand content, branded content, storytelling, digital, entertainment, audiovisual, advertising, event, PR/PR2.0, print, viral marketing, guerilla marketing, alternative marketing, trends watching, integrated communication, medias, startup, innovation...
global brands, luxury & premium brands. Cross-culture thinking.
Mes compétences :