Estelle GENAUDY

En résumé

Entreprises

• ShowrooMilk - Founder

  MARSEILLE 2015 - maintenant -Location d'espaces dédiés aux professionnels: showrooms, réunions comerciales, lancement produits, présentation presse etc...
  -Agence de distribution spécialisée en produits scandinaves
  -Agence de conseil en stratégie commerciale et développement de réseau de boutiques
  
  www.showroomilk.com
  

• KEEPITFORYOU.COM - PARTNER

  2013 - 2014 • New Strategy Definition to be accompanied by a new Governance Structure, a new Management Organization
  • Setting up New Key Performance Indicators
  • Internal Audit of Departments and Human Ressources
  • Optimize short-term Sales and Purchases
  

• SKUNKFUNK (via SKD DIFFUSION) - BRAND MANAGER AND RETAIL DIRECTOR

  2006 - 2012 Brand Developer France (Concept stores from A to Z and Brand strategy monitoring)
  Sales and Retail Manager (Key accounts: Independent sales reps, Marketing tools, Trade and Destocking policies)
  New Business prospecting on key accounts
  Business Administration and Management
  -Partner and Financial department in Israel
  -Human Resources Management and Recruitment Policy

• POIVRE BLANC - SALES MANAGER FRANCE UK SWITZERLAND

  2004 - 2005 Sales Manager for France, UK, Switzerland and Finland: women, kids and mountain wear
  -Sales management: exclusive and independent French reps monitoring, Targets definition,
  Supports on field and KPI monitoring
  Sales management, Key Accounts, Reorganization of sales department
  -Reorganization of sales department: French key geographical areas reorganization,
  international general agents monitoring, meetings with foreign buyers, Fairs: ISPO Munich
  - Key Accounts: Les Galeries Lafayette Paris and 12 in province: selection of the line,
  implementation of the ``shop in shop'' in Paris, follow up the sales during the year
  -Consultant in creation and installation of ``Order'' software ;
  -Development of marketing tools in direct relation with the department

• FOX HEAD (via Royal Moto France) - SALES AND BRAND MANAGER

  2002 - 2004 Sales Manager France / Benelux and Brand Manager: men, women and accessories lines
  
  Obj: Create a new division and Implement a new brand in a new network
  -Creation of a new division and new department of sales within an existing company ;
  -Recruitment and management of staff, definition of price and marketing policies, close relations with the Californian headquarter, selection of the line, B2B sales, development of partnership with the brand
  

• RIP CURL - SALES MANAGER

  SOORTS-HOSSEGOR 1999 - 2002 Sales Manager France. Women and kids lines.
  Surf Industry, Sportswear and Surfwear. Turnover: 12-15 M EUR / year
  
  -Exclusive sales reps management
  -Targets definition and goals achievement monitoring
  -New line presentation (meetings, seminars, workshop) in collaboration with the design department
  -Woman and kids consultant for development of the line
  -Sport trade shows coordination/ Glissexpo Paris, Sportsachat Lyon, SIG Grenoble
  Sales Rep for south east of France and Corsica
  -Exclusive reps: sports clients (Intersport, Sport 2000, Twinner), streetshops, surfshops

Formations

• Universidad De Talca (Talca)

  Talca 1997 - 1998 Master of Business Administration
  
  Ingeniero comercial equivalent to MBA
  Licencia en Administracion de Empresas
  

• Heriott Watt University, Edimbourg (Edimbourg)

  Edimbourg 1996 - 1997 Bachelors Degree

• MARS INCORPORATED

  Aix En Provence 1995 - 1996 Sales methods and marketing techniques.
  A full time job between two years of student.
  

• ESC Montpellier

  Montpellier 1994 - 1998 Option « International Business » and ``marketing''
  

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