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Fabien BALLEY

PARIS

En résumé

6+ years experience in Automotive sector. In charge of go to market strategy for car dealers and car manufacturers.

Vertical Automotive expertise : Sales, After Sales and Services, Marketing, Retail, Supply Chain

Mes compétences :
Marketing opérationnel
Marketing stratégique
Gestion de projet
CRM
Qualité de Service et Satisfaction Client
PMO
Qualité
Marketing
Automobile
Service

Entreprises

  • Salesforce - Success Engagement Manager

    PARIS 2015 - maintenant Salesforce Services offers access Salesforce consulting from our team of experts and innovators. A Salesforce consultant can help you push the boundaries of what’s possible with Salesforce, giving your employees the power to work faster and efficiently, and your company a huge step forward in reaching its business goals, no matter how lofty.

  • Kerensen Consulting - Automotive Consultant

    Paris 2014 - 2015 In charge of Kerensen for Automotive business development
    - Value proposition and pitch elevator
    - Go to market strategy for retail and manufacturers
    - Qualification and analysis of customer needs
    - Writing functional and technical response
    - Writing and challenging of processes
    - Consulting and customer assessment
    - Proposals of demonstrations of the solution in partnership with Salesforce team
    - Marketing and communication about the offer

  • MSXi - Sales performance consultant - Nissan West Europe

    2012 - 2014 IT project manager - use database and automate tasks for supply chain department

    Reporting tools developer – study, development, deployment and training of workers. Ex : “Long term stock”, “invoicing in advance” management …

    Business process & risk approach manager

    Technical resource about KPI Database for all departments, server migration, developing of IT tools for others departments, etc.

    Suivi et mise en place de base de données Access:
    - Assurer la maintenance de la BDD Carfleet (gestion du parc automobile de NWE et NESAS)
    - Assurer le support technique et le développement de nouvelles applications de la BDD.

    Mise en place démarche qualité, Approche par les Processus:
    - Projet sur la mise en place complète d'une approche par les processus pour le pilotage de l'activité Distribution
    - Analyse des risques & priorités (AMDEC)
    - Entretiens collaborateurs
    - Choix des indicateurs quantitatifs et qualitatifs
    - Développement des tableaux de bord et automatisation (Access, Excel, VBA)

  • Mercedes-Benz France - In charge of Marketing for after sales service (trainee)

    MONTIGNY-LE-BRETONNEUX 2011 - 2012 Smartphone App manager “MB Service”, Actually in Apple Store and Android Market

    In charge of marketing campaign about new “Integral service” repair of trailers, communication agency brief, proposal, creation monitoring, budgetary monitoring, validation, files creating à → This service is in Mercedes-Benz Trucks dealers.

    Various tasks: social media survey, posters creating, dead stock study, files creating and marketing campaign analysis

  • Mercedes-Benz Retail France - Sales maintenance renewal representative (trainee)

    2010 - 2011 Marketing projects :
    - Marketing Toolbox : tool which resume marketing offer for Mercedes-Benz dealers, managing of all project à → Actually on intranet, used by after sales managers.
    - Operational Marketing : study, creating, cost estimates, negotiation with agencies and partners, printing and routing of point of sales advertising.

    Service places development : benchmarking, show, strategic choices for dealers à → Guidance for good practice

  • Mercedes-Benz Paris - Service advisoring (trainee)

    2009 - 2010 Customer reception, estimates, reparation monitoring, negotiating and return of the vehicle.

    Study project on new after-sales service, space and wait time optimization

Formations

Réseau

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