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Fabien PETIT

SAINT GERMAIN EN LAYE

En résumé

The world of communication is evolving quicker and quicker, it brings a deeper and richer connection between brands and consumer. The connection touch points between brands and consumers are expending and enable us to engage with them in a richer way.
This evolution brings also complexity and impacts us on our organization, technical skills, knowledge and behavior.
My role is to lead the countries and corporate teams in embracing this evolution, support them in their local touch point activation, recruit the best talent and deliver business. Skills such as multi touch points management, Coordination, strategic approach, investments & ROI optimization, agencies management and industry knowledge are mandatory to succeed.


Mes compétences :
Audit
Communication
Coordination
International
Média
Purchase

Entreprises

  • CARTIER International - Paris (75)

    maintenant

  • L'OREAL

    PARIS maintenant

  • L'oreal - WW Media Director

    PARIS 2009 - maintenant

  • Kraft Foods Europe - European Media director

    CLAMART 2008 - maintenant European media management
    Leader in media negotiation with media owners and agencies for France and Europe.
    Coordination of local entities
    Key contact of Kraft Food Europe on the European media investments
    Media Network and agencies management accross Europe.
    European media investment optimization

  • Accenture - Global Account Director - Manager

    Paris 2006 - 2008 Worldwide global account Director – Manager – Retail, FMCG, Luxury, Cosmetic
    Team of 12 people
    - Maximizing the value delivered by the media and marketing investment of key accounts.
    - Key accounts management, development.
    - Responsibility of P&L for each client with sustained revenue and margin growth targets
    - New business development (local and international)

  • Accenture - Manager

    Paris 2006 - maintenant Worldwide global account Director – Manager – Retail, FMCG, Luxury, Cosmetic
    Team of 12 people
    - Maximizing the value delivered by the media and marketing investment of key accounts.
    - Key accounts management, development.
    - Responsibility of P&L for each client with sustained revenue and margin growth targets
    - New business development (local and international)

  • Cartier - International Media Director

    Paris 1998 - 2003 Department creation
    Management of the worldwide advertising strategy consistency.
    Strategic Activities:
    - Definition of the Worldwide advertising strategy and development of the worldwide communication strategy.– 5% premium positioning in 1999 => 40% in 2001.
    - Management of the worldwide media buying centralisation for Cartier/Richemont – 35 agencies in 1999 => 5 agencies in 2002.
    - Management of the worldwide advertising communication for Cartier (35 countries).
    - Management of the operational communication.
    - Subsidiary audit for communication / operational marketing.
    - Development of synergies between communication disciplines.
    - Finance follow up of communication budgets.
    - Development of communication analysis / operational marketing analysis, competitive analysis.
    - International multi-media campaign management.
    Technical Activities:
    - Development of media coordination software (for central office and local offices). Homogeneity objectives, reliability and adaptability objectives in the advertising management, indicators boards.
    - Guide Development.
    - Data base “image-product” management (picture library).
    - Optimization of flow between central departments.

  • Initiative media - International account manager

    1995 - 1998 adidas advertising communication management in Europe, Asia, South America .
    Management of different accounts for France (MCA, SEGA, Converse).
    Activities:
    - Definition of the International advertising strategy.
    - International coordination manager.
    - Competitive analysis development.
    - Strategic planning.
    - International multi-media campaigns management

Formations

Pas de formation renseignée

Réseau

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