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TP VISION GMBH
- MANAGING DIRECTOR DACH
2013 - 2014
Key roles and achievements: Change Management, Sales and Operations Management
1) Responsible for re-structuring the Sales Company to prepare the JV from Philips to TPV (Chinese Company)
o Delivering the day to day Profit & Loss for Philips TV business in DACH
o 137 Employees in Germany, Swiss and Austria. (Down to 72 in Oct 2014).
o 430 Mio€ Turnover, Reporting to CEO Europe
2) Defined and Implemented a new Marketing & Sales Strategy Plan: “Back to Profit”
o Defining Business plans, 3 year Product Panning and Costs Targets with Senior Management
o Building Client relationships, Increasing Service Quality, Re-defining Product Portfolio
o Improving Margins, Customer and Account Profitability
3) Restructured the Operations to accompany the Merge from Philips to TP Vision (China)
o Sales, Logistics, Finance, Human Resources, Consumer Care, Marketing, Press and Trade
o Managing multi-disciplined teams and Established cultural change while keeping Sales focus
o Resolved conflicting priorities with necessary Leadership during times of change and transition
4) Acting as Marketing Director: Restructured Brand Portfolio and Positioning towards Value Added/High End segment
o Created with Top Agency new Marketing Concept “Experience a new dimension, Android TV ”
o Cascaded Campaign in CRM, Online, SEM, Dealer Event, Press, Shop in Shop, Internal
o Incentivizing Distributor Network: One Tier & Two Tier Channels (Integrators, IT, and CE channels)
o Driving convergence and synergies with other Philips Divisions Lighting, Audio, SDA, Industrial
5) Results:
o Net Income +75% vs. previous year was improves, Costs reduction target was met -40%
o The JV was sucessfully sold 100% to China TPV in Summer 2014, exit Philips
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PANASONIC CONSUMER MARKETING
- DIRECTOR EMEA
2012 - 2013
• Responsible for European Sales & Marketing including P/L for Consumer TV/AV (8 clusters, 27 countries)
o Defining Group Strategy and Road map, 24 months ahead with Japan R&D
o Defining Product, Sales and Marketing Strategies for AV Categories to be implemented Worldwide
o Defining Product Strategy and Road map, 18 months ahead with Japan R&DDriving Europe wide Advertising campaign ATL/BTL and tracking results (OTS, ROI)
o Created “Swipe & share” campaign with Top Agencies - most successful campaign for Panasonic in CE (25Mio€ budget, OTS 12, 6 Countries).
• Driving Strategy for IP Connected Devices: IPTV Product Functionalities, IPTV Content, Cloud Services, Content acquisition, Software Stack, Storage Management, Server Apps
• Business Model Innovation: Billing systems, VOD/SVOD, Advertising models, Service & Warranty
• P/L Responsibility, Over 1.5 Bio€ Turnover , Reporting to MD Europe
• Managing 13 direct reports: General Managers x2, Marketing Managers x2, Sales Managers x2, Biz Devlpt x2,and 23 indirect (matrix structure).
• Reporting to Deputy MD Europe and Japan Worldwide Consumer Marketing
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PANASONIC CONSUMER MARKETING
- GENERAL MANAGER/SENIOR/MARKETING MGR EMEA
2005 - 2011
Responsible for Sales & Marketing for Consumer TV in Europe
- Driving the Consumer TV business in 35 Countries
- Sales mgt and Purchasing mgt with factories and Japan
-Defining Business plans and Targets with Senior Management (CEO, MD Europe)
-Defining Channel and Pricing strategy, Interfacing with European Accounts
-Driving ATL/BTL communication with Marcom Team
-Defining Regional Communication Strategies and Olympic Games Campaign (sponsorship)
TV Spot (> 25 Mio€ budget), Retailers point of sale, Product promotion tools, Online strategy, Press events, Exhibition (IFA).
- Driving Strategy for IP Connected Devices: IPTV Content, Cloud Services, Content acquisition, Software Stack, Storage Management, Server Apps, Business Model Innovation, Add Roll
- Managing Toyota-Panasonic F1 Partnership while Driving ATL/BTL Communications like TV
Add development, Shop POS Retail, CRM Strategy, PR & Events (IFA), Distributors incentives
-11 direct reports: Product Managers x2, Marketing Assistant x2, Marketing Managers x2, Sales Managers x2, Staff x3
-Over 1,5Bio€ Turnover (No total P/L responsibility) , 200 Products in portfolio
-Reporting to Deputy MD Europe
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SONY CONSUMER EUROPE
- BUSINESS MANAGER DACH
2003 - 2005
ô Key roles and achievements
* European Sales for Consumer television business ;
* Pushing Local Sales team to perform, Pulling Sales Budget from Japan to cover Deviations vs. Sales Plan
• Gained consensus with Europe/Local mgt on how to develop Business in DACH (Channels, Mix)
Accountable for 275 Mio EUR annual sales budget in Germany/Austria/Switzerland
* Set-up targets, Analyzed reasons for deviations vs. plan by country/model/channel
* * Created competitor strategic Assumptions and built business cases to justify it towards Tokyo
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SONY BUSINESS EUROPE
- PRODUCT MANAGER NEW BIZ DEVELOPMENT AUTOMOTIVE/MEDICAL/INDUSTRIAL EMEA
2000 - 2002
Key roles and achievements
• Business development selling Sony OEM product lines for Medical, Automotive and Industrial Clients
• Selling Custom Imaging Solutions: Pre Sales, Prototyping, Customization, Field Test, Post Sales, Service.
o Automotive: Night Vision for Valeo for Mercedes. VR Prototyping for BMW. F1 Camera kit.
o Medical: Digital Imaging Solution for Microscopy, Laparoscopy. Zeiss, Leica, JenOptik.
o Industrial: Vision Solution for Siemens Pick&Place Machines, Vitronic Radar, AVT Print Inspection, IPTV Security Domes, Videoconferencing PTZ Cameras for Tandberg, Polycom
• Managing Two Tier Distributors & Installers Network: B2b Marketing, Dealers Promotional Activities
o Sales Prospection at Key Exhibitions: Medica, Vision, Electronica, Ifsec, E3. Turnover: 37 Mio€.
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SONY FRANCE
- PRODUCT MANAGER AUTOMOTIVE/MEDICAL/INDUSTRIAL FRANCE
Puteaux
1998 - 2000
• Marketed this Innovative OEM product to B2b Medical, Automotive and Industrial Clients
o Medical Visualization: Endoscopy, Reconstruction (Augmented Reality), 3D Visualization
o Automotive: Interior Visualization, Industrial prototyping, User Experience Testing
o Flight/Aeronautic: In Flight Head up Display (Prototype), VIP Cabin prototyping
o Retail: Virtual Point of Sales Project for Citroen
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EUROCOPTER
- Customer support
1997 - 1997
ô Key roles and achievements
* Piloted an Intranet project aiming to publish online maintenance and illustrated parts catalogs for the Eurocopter helicopter range.
Education
