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Fabien ROUSSEAU

ST ARNOULT EN YVELINES

En résumé

A confident, energetic and visionary business development professional with a wealth of
international marketing expertise, genuine commercial acumen, and an excellent record directing product strategy, pricing management and strategic growth across global storage, multimedia and IT
sectors.

A results-orientated and customer-focused ICT specialist, with proven ability to evaluate competitor trends, business intelligence and marketing initiatives to drive channel development across multiple functions including performance, productivity, branding, sales, advertising and ultimately profits.

Specialties
Director, Market Research, Qualitative Research, Business Leadership, Strategic Consultant,
Marketing Consultancy, Marketing Strategy, Marketing Communications, Business Insight,
Competitor Analysis, Customer Management, Branding, Brand Development, Brand Positioning,
Growth Drivers, Strategic Planning, Operational Management, Financial Management, Customer
Segmentation, People Management, Customer Relations, Client Relations, Stakeholder Engagement, Communications Strategy, Corporate Strategy, Channel Communications, WD, Western Digital, Marcom, Buffalo Technology, EMEA, French

Mes compétences :
Product management
Retail
Pricing
Gestion des opérations
Marketing produit
Business development
Marketing stratégique

Entreprises

  • SONOS - Senior Operations Manager France & RoEMEA

    2014 - maintenant

  • Buffalo Technology - Director Product Marketing EMEA

    2010 - 2013 - Product Management: definition of Product range - selection & introduction to EMEA. Management of product life cycle (including selling points, sales pitch, packaging, forecast, Press briefing).
    - Pricing Management: pricing definition for EMEA. Profitability of the overall portfolio across EMEA, including rebate structure.
    - Business forecast: from product introduction to EOL/transition management.
    - Overall margin responsibility across EMEA for Buffalo.
    - Process improvement: coordinate actions across functions..

  • Western Digital - Sr. BU Manager Branded EMEA

    issy les moulineaux 2006 - 2010 From $70M to $200M turnover per quarter and from 500,000 per quarter to over 2M/units per quarter in EMEA – Market share progression from 10% to 27% in EMEA. #1 Worldwide on External Storage
    • I am responsible for defining the EMEA pricing and promotion strategy for WD Retail (Branded) products.
    • Business Ops role as well for EMEA in order to hold under the same “hat” Pricing & Ops and therefore refine forecast accuracy, and stick to the market needs maximise supply, inventory, and pricing needs : forecast and alignment pricing/supply/forecast
    • I give direction to the regional Sales Managers to help them drive the WD Retail business, tactically & enable the corporate strategy on Branded products, taking into account market dynamics (competition, currency fluctuation, technology, retail perspective, etc…)
    • I manage a team of 3 people to help me everyday pricing across EMEA and admin management of the programs for direct/indirect channels activities.

  • Maxtor Europe - Business Analyst

    2001 - 2006 Sales Operations & Business Planning
    I took full responsibilities on the SalesOps/Bus. Planning for ConsElec then Retail since Q205.
    Sales Ops is the Interface between Sales Managers and Order fulfilment on availability, and interface with HQ on forecast (short term, and long term) to define EMEA targets, and align prod. accordingly. This role could be called “Gate Keeper” making sure all key measurements are met for the corp. (WW Retail), & sales “enthusiasm” is moderated to achievable levels.
    Business planning role encompasses Business Intelligence (coordination with IDC), pricing strategy for all channels, and validation of Channel Programs (costing/feasibility with Finance). Furthermore, my role includes the definition of quarterly Targets/Quotas to Sales Managers and the follow up of their achievement.
    My position is a synthesis of “Operations”: managing all actors & constraints between supply chain, pricing and channel outlook.
    until July’02 Channel Coordinator Maxtor NAS

  • Freecom Technologies - Key Account Manager Distributors

    2001 - 2001 Freecom Technologies produces Multimedia storage solutions: External CD-RW, DVD, and Backup solutions. I opened 2 major accounts in the space of 6 months: TechData France, Ingram Micro. I took care of the development of these accounts and other distributors in France: co-ordination of marketing activities, sales activities and incentives. Moreover, I dealt with resellers in order to develop the sales and brand awareness (Cataloguers, retail, buying groups)

  • Viking Components Europe - Key Account Executive

    1997 - 2001 Viking is a PC memory manufacturer, and Dublin is the European headquarters (sales, admin and manufacturing).
    Development and follow up of strategic accounts in Europe, the Middle East and South Africa, including Ingram Micro, Techdata, CHS offices (Computer products distributors).
    Creation of business plans by country for existing distributors.
    Achievements include the opening of Ingram Micro France ($500,000 in 3 months).
    Sales negotiation, on/off site trainer (products, system, and software packages), customer visits, trade shows, and daily sales duties: follow up of orders, bids, and quotes, marketing activities.
    Total team (3 persons) turnover 1998: $11 million, 1999: $15m, increase by more than 30%

Formations

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