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Fabienne SH

LONDON

En résumé

Specialized in: Direct Marketing, Digital Marketing, Communication, Event, Brand management, Project management, Marketing research, Luxury Marketing, E-marketing, Promotion, Brand development, SEO, Packaging, Advertising, PR, Lean Six Sigma, Process improvements, Promotion

Mes compétences :
Luxury Marketing
Advertising
Digital Marketing
SEO
Direct Marketing
Promotion
Lean Six Sigma
Event Management
Business development

Entreprises

  • Imperial / Princess Yachts Monaco (LVMH) - Marketing Manager

    2012 - 2015 Marketing Manager for Imperial & Princess Yachts Monaco (LVMH).
    Digital & CRM Marketing:
    - Creation, launch & management of 2 website
    - Yearly development of the website
    - In charge of SEO & online promotion
    - Content creation & update
    - Provide content to Imperial Russian office
    - Management of translation (Italian/French/Russian/English)
    - Develop our online digital visibility to attract a new audience and engage our existing customer base
    - Experience in managing international creative agencies & luxury partners
    - Suggest and manage the digital annual promotion to boost charter bookings & sales
    - Creation & distribution of Press releases, e-newsflashes & e-invitations to our client’s database and to sales/charter brokers
    - Customer segmentation strategy
    - In charge of Digital Marketing advertising campaigns from start to finish
    - Development of social media visibility

    Direct Marketing:
    - Budgeting and controlling the yearly Marketing budget with monthly reports (+500K€ for Imperial & 500K Princess Yachts Monaco)
    - Creation of personalized & tailor-made marketing/advertising budget & strategy for Owners (annually)
    - Working closely with internal stakeholders
    - Building Marketing campaign
    - In charge of finding and developing new partnerships
    - Maintaining good relationship with our luxury partners to ensure the best implementation of projects (Bentley/Landmark/Tiffany’s/Global Jet)
    - Creation of sales and charter yacht brochures (digital & print version)
    - Creation & launch of the new Imperial Charter & Corporate brochure
    - Monitoring the brochure’s good distribution and placement
    - Creation of adverts for magazines (digital & print version)
    - Communicate regularly with Marketing teams in other regions to help/facilitate marketing projects
    - PR

    Brand Management
    - In charge of the Brand communication & advertising strategy
    - Creation and development of tools to support brand strategy
    - Represent Marketing Internally with specific briefs
    - In charge of the internal & external brand development
    - Monitoring the good implementation of our brand standards

    Events – Project Manager for the following:
    - Monaco Grand Prix
    - World Super Yacht Awards
    - Monaco Yacht Show

    - MYBA Genoa Charter Show
    - Princess launch party
    - Yacht open day/yacht launches/yacht photo shoots

  • Dermaceutic - Marketing Assistant

    Hegenheim 2012 - 2012 Marketing:
    - Creation of new promotional marketing materials
    - Creation and Management of press publications & press books
    - Creation of adverts
    - Creation of a social network visibility
    - New magazine and packaging launch
    - Updating our press releases & product launches
    - Distributor’s needs analysis (survey)
    - Development, classification of all our marketing tools
    - Study on all our marketing product & improvement proposal
    - Study on price competition and Internet keywords analysis
    - Transcription et cross-comparison on all our packaging
    - New website development
    - Management of Marketing stock and orders

    Brand Management
    - Brand promotion and development
    - Assistant on the new branding project

    Events
    - Organisation of congresses in Europe and internationally

  • Burger Davis Sotheby's - Marketing Assistant

    2011 - 2011 - Database & Client account management
    - Study of promotional options on our partner’s website
    - Study of our main competitor’s websites
    - Key words studies, analysis & SEO
    - Optimisation of the French Burger-Davis Sotheby’s website
    - Research for marketing opportunities in emerging/key markets
    - Research and reports on effectiveness of current print advertising campaign
    - Research for partners in Scandinavia, Canada and Middle East

  • Starwood Hotel Le Méridien - Operation innovation assistant (Marketing Research)

    2010 - 2010 Objective: conduct a research to understand how Le Méridien can improve their rating in the restaurant section of the Guest Satisfaction Index
    - Help the F&B team to identity the voice of the customer (internal & external)
    - Identify the few key drivers that will drive higher GSI food composite
    - Gained background information from GSI
    - Studied old surveys
    - Studied the GSI snapshot document
    - Analysed limitations of GSI, analysed the problem detail in restaurant + in room service document & detail staff & quality document and analysed the latest Food & Beverage chart
    - Observed customer behaviour in restaurants
    - Cross-sectional study
    - Create a new Survey
    - Analysing the results (before/after)

  • BlueWater Yachting - Brokerage & E-marketing assistant

    2010 - 2010 - Sending yacht information to clients
    - Requesting yacht documentation
    - In charge of broadcasting and advertising campaign for our yachts
    - Creating specification sheets & e-brochures
    - Updating mailing lists of all brokerage clients, sales brokers and owners
    - Updating the website, flyers and database
    - Responsible of keeping the brokerage yachts/yachts for sale listed on our web sites and Updating MYBA
    - Database management
    - Updating the” News” section for Brokerage
    - SEO

  • Baoli - Event Marketing Assistant

    2009 - 2009 Assistant in the organization of internal and external events for the Baoli and related press releases.

    - Selection and proposition of suppliers
    - Selection of rental suppliers for furniture, costumes etc…
    - Creation of menus and their translation & gift packages for events
    - Selection of performing artists, dancers and their booking
    - Reservation of hotels for international DJ’s
    - Preparation of press publications
    - Client file creation
    - Preparation of sponsoring files & press release documents
    - Competitive marketing study
    - Creation of a « Press book» for Peace United and Bâoli Beach

  • BawLian Communication - CRM and Digital Marketing Assistant

    2008 - 2008 In charge of updating the website, launching an e-marketing campaign and selling advertising spaces

    - CRM
    - Organizing events
    - Updating the website graphics & the online information & the commercial file
    - Creating e-newsletters
    - Selling advertising spaces for « Le Portail des Commerçants »
    - Writing Surveys
    - Preparing press releases and reports on meetings
    - Accounting
    - Powersellers research on EBay for BawLian Communication
    - Study of the company’s position on Google for BawLian communication
    - Selling Ebaw, boite @ Web and BawLian immobilier (for BawLian communication)

Formations

  • BMGI (Alpes Maritimes)

    Alpes Maritimes 2012 - maintenant Lean Six Sigma Black Belt Certification

    Goal: improve on time delivery for repairing phones using the following methods:
    1- Define
    2- Measure
    3- Analyze
    4- Improve
    5- Control

  • Skema Business School

    Sophia Antipolis 2010 - 2011 Master of Science in International Business and marketing development

  • Université Nice Sophia Antipolis

    Sophia Antipolis 2008 - 2009 Licence professionnelle en Communication évènementielle

  • Faculté De Lettres Et Langues ACL

    Nice 2005 - 2008 Science de l'information et de la communication

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