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Fei XU

LEVALLOIS PERRET

En résumé

Market intelligence and consumer insight expert on Chinese cosmetics market with more than 8 years' experience in market research & analyse on Asian cosmetic market including China, Japan, South Korea, India and Thailand, collaborating with leading international and local cosmetic players.


Mes compétences :
Marketing
Luxe
Gestion de projet
Communication
Créativité
Expertise du marché cosmétique en Chine
Décryptage des tendances
Multilingue
Étude de marché
Développement produits

Entreprises

  • Information et Inspiration - Market Intelligence & Consumer Insight Director

    2009 - maintenant • Lead Asian research teams to collect market information & consumer insights and release seasonal beauty trend reports including skin care, color cosmetics, hair care and men’s grooming in China, Japan and Korea.
    • Work closely with global leading players to
    o Inform them of latest Asian beauty trends and consumer insights, offer better understanding of local cosmetics markets
    o Help them to build an optimal marketing plan & strategy adapted to Chinese market
    o Create and implement inspiring workshops on routine, texture, packaging, concept optimization, product line rationalization, etc.
    o Main clients: L'Oréal Group, LVMH, Chanel, Coty, Henkel, Clarins, Puig, Sisley, Pierre Fabre, Bioderma, Yves Rocher, L’Occitane, etc.
    • Set up and organize concept testing, focus group and web listening activities in China, analyze findings to update the understanding of consumers' needs and expectations
    • Design, develop and implement comprehensive annual training plan to support company business goals
    • Speaker for international beauty summits, such as Shanghai Personal Care Technology Summit, China International Make Up Summit, etc.
    • Achievements: inspired and contributed to important product launches in China and worldwide, such as
    o The 1st BB cream in Europe, launched by Garnier in 2011, inspired by BB boom in Asia
    o The 1st premium CC cream in China, launched by Chanel in 2012, inspired by BB & CC cream trends in China
    o The 1st sleeping cream in Europe, launched by Garnier in 2015, inspired by sleeping mask mania in Asia
    o The 1st cushion foundation in Europe, launched by Lancôme in 2015, inspired by Korean cushion trend

  • Coty - Product Manager

    Paris 2008 - 2009 • Internal consultant on innovation and long term strategy for Coty’s make-up brands including Rimmel, Astor, Sally Hansen, Miss Sporty, Esprit, etc.
    • Develop new product concepts
    • Conduct trend analysis and panel analysis

  • Advention Business Partners - Consultant - Internship

    Paris 2007 - 2008 • Strategy review and due diligence for companies with average turnover >300M$.
    • Work closely with an international team to conduct analysis of competitive environment and client's positioning in order to find new development directions

  • Sun Yat-sen University - Enseignant de la langue française

    2004 - 2005 • In charge of French lessons for students of different levels

  • Alliance Française - Enseignant

    Paris 2001 - 2005 • In charge of French lessons for students of different levels

Formations

Réseau

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