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Fiona SICRE

Paris-15E-Arrondissement

En résumé

+15 YEARS IN COMMUNICATION

- International & strategic communication expertise (Internal / External actions)
- Projects & team members management
- Corporate culture creation & change management
- Brand content management
- Results & customer-driven mindset
- Double knowledge of big & mid-size organizations
- Leadership & Animation expertise

Mes compétences :
Communication
Evénementiel
Marketing
Partenariats
Relations Extérieures
Relations publiques
Gestion de la relation client
Management
Gestion de projets internationaux
Communication externe
Communication internationale
Marketing stratégique
Communication interne
Communication événementielle

Entreprises

  • Le Groupe La Poste - Strategic Communications Senior Manager

    Paris-15E-Arrondissement 2016 - maintenant -Implementing the strategic plan for the management community (6000 managers, 5 Business Units, budget 3 M EUR )
    -Piloting strategic projects & events including KPI's tracking
    -Empowering the change management in a digital transformation context
    ("La Poste 2020, Conquérir l'avenir"); Leveraging new agile approaches
    * Actions: The "President strategic roadshow'' (8 dates, 500 participants per date, satisfaction rate >93% - Management Meetings (Comité du Développement "top 100" - Comité du Management "top 500") - Whishes ceremony & strategic events - Strategic content writing

  • LA POSTE & SWISS POST INTERNATIONAL - Deputy Head of Communication

    2012 - 2016 -Defined the annual communication strategy & developed projects for the 15 subsidiaries (1500 employees, 250 destinations, budget 2 M€)
    -Managed team members & major campaigns (concepts, actions, KPI's)
    -Piloted the newly created corporate culture & change management for all internal & external stakeholders (on & off-line media, PR)
    * Actions: Launched Asendia new branding, new Offer, Sustainability policy, corporate culture, training Academy, Asendia magazine - Won the "2014 CorpComms Awards" for the Best Engagement Programme - Piloted Management Meetings & Head Office events

  • Le Groupe La Poste - Communications Manager

    Paris-15E-Arrondissement 2004 - 2012 -Defined the annual external communication strategy for partnerships and public relations (budget 1,5 M€)
    -Piloted strategic external actions (negotiation, general coordination)
    * Actions: Piloted cultural partnerships (Emotion du Courrier, Timbrés de
    l'Orthographe) - Won the 2011 Gold Top Com Award - Managed sportive & humanitarian topics (Rallye des Gazelles, Téléthon, Tour de France) - Organized strategic events (Foundation Stone & Opening Ceremonies)

  • Le Groupe La Poste - Marketing Manager

    Paris-15E-Arrondissement 2000 - 2004 Marketing analysis and reports - New offers' packages - Sales actions Promotion - Content writing - Partnerships coordination

  • FRENCH EMBASSY in Croatia - Marketing & Com Manager

    1998 - 2000 French presence & visibility development (Business opportunities for L’Oréal, Leclerc, Automobile Industry, Wines companies) – Events management (Beaujolais Nouveau)

  • RENAULT CROATIA - Marketing Manager

    1997 - 1998 Marketing Programme "Big Cities Strategies'' deployment in Croatia for
    the optimization of Renault Sales network

Formations

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