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None
maintenant
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Givenchy
- Global E-commerce Manager
LEVALLOIS PERRET
2016 - maintenant
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Façonnable
- E-commerce Manager
PARIS 3
2012 - 2016
- business development manager, responsible for the unit budget (PnL)
- manage traffic drivers to increase turnover and profitability: SEM, SEO, e-mailing campaigns, affiliation program
- analyze sell-through performance and monitor sales (RTW, Footwear, Accessories)
- contribute to optimization of global operational flows
- coordinate with internal departments: Retail, Communication, Visual Merchandising, Studio and IT
- team management: E-merchandizer, Photography Supervisor, Customer Service Representative, Stock Supervisor
- internal reporting to Deputy Managing Director and CEO
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Vente-Privee.com / dedicated brand: Karl Lagerfeld
- E-commerce & Digital Project Manager
2011 - 2012
E-commerce website - Karl Lagerfeld - international launch:
8 countries, 3 languages, 2 currencies
- managing brand relationship with Karl Lagerfeld : coordination, workshops, planning management, steering committees, reporting
- specifying functionalities : usability and user experience optimization
- web design and mock-ups
- catalogue : set up, integration, import and managing products catalogue.
- shooting : set up, shooting supervision, process optimization, pictures integration
- strategy for editorial and SEO
- e-merchandising : categories, catalogue animation, landing pages set up, banners/pushes planning & implementation
- customer service & logistics : retail policy (return, exchange, customer relationship), FAQ, call center set up, stock receipt and order shipping reviews
- monitoring and analysing performances : turnover by categories/products, average order value, conversion rate, traffic, recommendations of optimization
- IT : development & integration planning management
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Warner Music France, Up Music label
- Head of Online/Offline Marketing & Communication
2006 - 2010
Strategy & Brand content:
- strategy for brand positioning and 360° communication (domestic and international projects)
- strategy for developing internet traffic and producing dedicated contents
- managing internet viral strategy, social media and mobile
- conceptualizing affiliate marketing deals and executing sponsorships, media relations, brand partnerships
- strategy for investment and media planning (online & offline)
Budget Management:
- managing a marketing budget for a business unit, and analyzing projects profitability (P’n’L)
- anticipating budget adjustments
- negotiating finance with agencies, suppliers, and partners
Team management and Artists relationship:
- team management (4 projects managers)
- supervising and training project managers
- defining and encouraging objectives for personal development
- managing, reporting, and consulting with artists and managers
- internal reporting, and informing all department of the label’s projects and activities
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Warner Music France, Up Music label
- Project Manager (Digital & Physical)
2003 - 2006
- managing brand images, such as video/clip, photos, covers and artwork, graphic charts, prints
- creating brand contents and tools for communication : web, radio, tv, press, posters/billboards
- managing plans for digital & physical projects
- creating communication and marketing plans, as well as retail brochures and manuals
