Floriane HAAS-FALANGA

En résumé

Entreprises

• McKinsey & Company - Consultante

  PARIS 2014 - maintenant

• Mazars - Consultante

  Paris La Défense 2012 - 2014

• EMC - Account Manager - Graduate Training Program

  Bezons 2011 - 2012 Goals: 5,8 Millions $, Growth of 70%
  Achievements: H2 2011: 120%, H1 2012: 100%
  
  Analyzed the territory coverage (Baden-Württemberg), developed an ongoing account strategy to address the installed base & new businesses (around IT trends like the Cloud, Virtualization...)
  - Monitored channel campaigns & customer acquisition initiatives (workshop, demo, events…)
  - Advised customers on creating value from their information and enhancing their Go-To-Market strategy (Calls & Workshops around their Data Center Infrastructure & Economics, business applications, Cloud & BI strategy)
  - Supported the partners´ network in developing consultative proposals around the EMC portfolio
  - Drove the territory business - Delivered on commits in team with a Field Account Manager
  
  
  Intensive trainings in the Center of Excellence of EMC, Cork, Ireland: Daily graded consultative IT presentations & technical customer workshops
  

• BMW Group (HQ) / Münich - Sales & CRM Performance Consulting

  2011 - maintenant - Monitored knowledge & best practices exchange on international CRM campaigns: lead generation/conversion, online prospection, customers reactivation...
  
  - Managed a BPR project to define the coaching programs proposed by this in-house consulting department to the markets.
  
  2 main in-house consulting projects rolled out in foreign subsidiaries :
  - Improvement of the sales processes (profitability forecasts/recommendations presented to BMW Decision Board)
  - Implementation of a strategic holistic project (options management) in some pilot markets.

• SOHODIFFUSION.COM / WEBNETSTRATEGY, Montréal - Consulting in Webmarketing / Online software and electronics sales

  2009 - 2010 Managed sales and customers’ portfolio according to a multi-channel strategy
  - Set up dashboards to monitor sales performance indicators - Produced forecasts - Created CRM action plan
  - Analyzed business environment - Adapted products’ portfolio - Restructured products´ data base
  - Optimized online strategy, Websites’ visibility, attractively, access and indexing
  
  Defined the business model of an electronic service (of imported delicatessen from Europe) - Launched it

• Groupe Haladjian Frères - Consulting in CRM - Sales force automation & collaboration (B2B)

  2009 - 2009 - Audited departments further to the IT system restructuring - Adapted CRM software to sales force & call center needs
  - Created internal awareness of CRM’s challenges - Followed up the change process

• Groupe Haladjian Frères - Sales Promotion Strategy - Virtual online exhibition (B2B)

  2008 - 2008 Designed an interactive online 3D platform to increase awareness, prospect and push sales (www.tpexpo.com)
  - Defined strategy, project management plan, business plan, specifications (with graphic & web-marketing agencies)
  - Involved with suppliers: created negotiation tools for the project managers, assisted partnerships’ signings

• Microsoft France - Product Management & Business Development Security (B2B)

  2008 - 2009 Monitored the Security business development according to the specificities of the French IT market
  - Analysed scorecard’s indicators (tools MS Sales, Siebel) - Detected sales opportunities - Adapted business strategy
  - Defined Marketing Plan - Coordinated online/offline actions (direct marketing, website restructuring, campaings)
  - Managed the brand’s image - Positioned the brand at IT events - Made internal teams aware of corporate strategy
  
  
  Runned the distributor’s network, commited intern Microsoft teams (technical, sales, marketing)
  - Drove campaigns to form & enroll partners (Tour de France Sécurité by dedicated teams, Partners newsletter’s launch)
  - Produced opportunities reviews targetting partner’s key customers - Coordinated solutions’s integration
  - Created personalised sales tools (battlecard, datasheet, webcast, powerpoint) - Organized VIP events’ launches

Formations

• Université De Bayreuth (Bayreuth)

  Bayreuth 2010 - 2010 Business Administration: Marketing, Brands Management, Operations Management
  
  Six months Exchange Program in German - Major Grade in Marketing

• Ecole Supérieure De Commerce

  Nantes 2007 - 2011 Consulting in international management, strategy, IT
  
  Master in Science in Management - Leading French Graduate School of Business & Management - Academic Accreditations EQUIS-EFMD, AACSB, AMBA
  

• Lycée du Parc

  Lyon 2005 - 2007 classe préparatoire HEC (voie scientifique)

• Lycée Theodore Aubanel

  Avignon 2002 - 2005 Scientific Baccalauréat - German Option
  
  Scientific Baccalauréat with distinction A level - German distinction Major grade

Réseau

• Anne GABRY

• Charlie GROSMAN

• Etienne BILLET

• Francois REUTER

• Jane SPENCER

• Mael TRENDEL

• Nicolas MAESANI

• Sophie VOLMER

• Sylvain DAVID

• Yves BLANCHARD