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Japan Tobacco International, France
maintenant
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JTI
- Global Portfolio and Strategy Manager
2009 - maintenant
Oversee product innovation, global brand portfolio across 100 markets, brand strategy and guidelines, toolkits, strategic plan reviews, cross-functional teams, global product and blend strategy, blend consistency, brand global pricing strategy, brand KPIs, competitive pricing in key markets, global consumer trend tracking, and global, regional and local portfolio opportunities. Instrumental in net sales growth, global portfolio strategy, portfolio development, innovative product concepts, global launches, consumer segmentation analysis, and alignment across complex matrix structure.
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Coca-Cola HBC
- Marketing Manager Ambient Juices/Water
2007 - 2009
Steered brand strategy with a total turnover of €200M, annual marketing budget of €8M, team of 8 personnel, innovation agenda, external advertising agency creation of high-performance ATL and BTL communications, brand activities, and product launches. Integral in market share increase, holistic marketing support strategy, strategy development, digital media, incremental turnover, programme launch, and brand KPIs.
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Pepsico
- Marketing Manager Potato Chips
2006 - 2007
Supervised a team of 4, brand strategy, partnership with R&D and consumer insights, strategic plans, innovation initiatives, category trade channel strategy, POS communications, activation and promotional plan, planograms, and presentations to the board of directors and the regional European executive management. Critical role in commercial strategy, programme management, and business growth.
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Pepsico
- Group Brand Manager Lay's/ Potato Chips
2003 - 2006
Directed 2 brand managers, portfolio performance turnaround, annual portfolio planning, communications with R&D, positioning, communication, packaging, POS, innovation platforms, and brand roll-outs. Major role in consumer perceptions, PR campaigns, European growth, competitive advantage, innovative promotions, product relaunch, project management, partner agreement negotiation, and usage rights.
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Pepsico
- Brand Manager Extruded Snacks / Consumer Insight Manager
2001 - 2003
Oversaw brand portfolio, licenced promotional activities launch, alignment of all materials with licencing and advertising agencies, qualitative and quantitative research for the marketing department, relationships development with research agencies, program relaunch, and brand image. Key in local promotions, brand KPI, European rollouts, sales increases, process automation, and paperless administration.
