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Millennium & Copthorne Hotels
- Senior Vice President & Group Chief Marketing Officer
2017 - maintenant
London, UK 2017 revenue = 1 billion dollars / 11, 000 employees
Senior Vice President and Group Chief Marketing Officer
Member of the Global Executive Team, reporting to the CEO and Chairman of the Group
Lead all marketing, brand, e-commerce, PR, Social, customer experience and loyalty areas
P&L responsibility and oversee global brand and marketing budget, with multi-regional teams
Redesign brand portfolio to match customer needs, globally and regionally, with a focus on both
B2B and B2C markets. Define and execute the full brand strategy, while tracking brand performance across all channels, including on premises
Launch 2 new brands: from brand narratives to product definition and repositioning, storytelling, visual identity and sales pitch across multiple platforms and channels
Open our luxury flagship, the Biltmore, Grosvenor Square, with LXR as the operator and Jason
Atherton as the Head Culinary Chef: define the hotel Brand DNA (product and service standards) and distribution/commercial strategy across all channels
Ensure commercial success through joint marketing and commercial activities globally and optimised process. Managed global sales process, and implemented new tools to optimise sales outcomes, through DOS, GMS and regional sales directors
Co-lead and oversee omni-channel global marketing campaigns, including social media strategy and implementation
Re-invent loyalty through the design and execution of an innovative program (member increased by 20%+, revenue of $50m+ (+ca.25% yoy), and newly integrated CRM vehicle
Represent the customer voice across all touchpoints to transform our relationship with our guests through data and insight, in order to maximise incremental value creation and customer lifetime value.
Managed an international team of 15-20 FTE based across regions in head/regional offices, plus
ca.30 FTEs based in the hotels
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Millennium Hotels
- Senior Vice President - Marketing et Stratégie
2017 - maintenant
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Hertz International
- Head of Commercial land Innovation
Montigny-le-Bretonneux
2016 - 2017
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Insead
- Member of Insead UK Alumni Committee
Fontainebleau
2012 - 2013
* High interest for gastronomy: discovering restaurants and new cooking practices, as well as learning cooking tips from professional chefs
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InterContinental Hotels Group
- Global Senior Director
Atlanta
2012 - 2015
London, UK 2014 net turnover = 2.2 billion dollars / 8,000 employees in corporate (345,000 staff in hotels)
Global Brand and Commercial Strategy Director
Led the transformational plan of the entire brand portfolio, with a focus on InterContinental and Hotel Indigo brands, from product design to marketing, sales and operations, while:
- Delivering measurable / successful marketing strategies in line with the overall business plan
- Defining brand positioning, market opportunities and channels to market and plans to achieve goals
- Improving the customer experience through the launch of a new high end F&B concept and kids club concept, to move strategy to execution on property
Designed the strategy and turnaround plan of the Global Sales and Marketing organisation, reporting to SVP and Chief Commercial Officer, and lead the planning process across brands and regions, including:
- A three years integrated commercial plan with clear priorities, cost implications, expected financial returns and external/internal communication plan
- An optimised operating model in collaboration with the HR function
- A full Executive Committee and Board presentation of the 2014-17 commercial agenda
Created greater clarity and strength in the IHG brand portfolio through the design of the portfolio structure and the planning and support of portfolio-wide initiatives such as:
- Identifying any opportunities on the luxury resort and leisure markets and develop recommendations accordingly to enhance guest experience (with a focus on digital and improved e-commerce capabilities) and M&A pipeline to grow our portfolio of brands and properties
- Originating the CRM strategy (on going work) to ensure more targeted marketing initiatives and in-hotel personalised experiences
Managed an international team of 15 FTE based in UK and USA and report to the Chief
Commercial Officer, and to the SVP of Brand and Commercial Strategy
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Paris
- Senior Manager
2009 - 2011
Paris, France 2011 turnover = 18 billion dollars / 96 000 employees in 50 countries
Senior Manager
- Projects and team management (up to 20 consultants): ran 10 projects (up to 3 concurrently) each worth up to EUR 600k. Managed teams to deliver on budget and within deadlines to clients' satisfaction
- Key projects in various industries: hospitality, luxury retail, automotive, FMCG, travel and leisure
- Business development: initiated and developed new international offer linking strategy and brand expertise. Designed marketing tools and sales initiatives (budget EUR 150k) to drive EUR 500k+ sales in year one
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Lyon Alumni
- Co-President of EM
2006 - 2008
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Essilor International
- Head of Strategic Planning
2004 - 2008
Essilor International - Worldwide leader in ophthalmic optical products
2008 turnover = 4.8 billion dollars / 30 000 employees in 35 countries
Sydney, Australia Head of Controlling and Strategic Planning
- Structured the 3-year strategic plan - targeted 8% growth was achieved - by defining new sales and market shares target in coordination with Sales and Marketing Director and reporting to CEO and CFO
- Designed a business simulation tool for strategic planning, market shares, sales forecasts, investments and financial scenarios. Considered as best practice for the region
- Managed an international team across Oceania of 8 analysts and managers
Paris, France Strategy Manager
Tampa, United States Member of International Purchasing Board - reported directly to Chief Purchasing Officer
- Developed, structured and implemented cost optimization programs and purchasing strategies worldwide leading to a total of EUR 35m of savings on a yearly basis
- Structured the new US purchasing department: designed the organizational chart, generated
EUR 5m of productivity gains and purchasing savings the first year
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Group Caisse d’Epargne
- Strategy Consultant
2003 - 2003
turnover = 23 billion dollars / 65 000 employees
- Member of the CEO staff team
- Evaluated external and internal growth opportunities through business plan analysis in partnership with top strategy consulting firms and reporting to CEO
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Accenture
- Consultant
Paris
2000 - 2002
Internships at Mercer Consulting, Accenture and Ernst &Young
EDUC ATION
