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Francois AUGU

Villeneuve-d'Ascq

En résumé

Manager international expérimenté avec une double formation (ingénieur et MBA de l’INSEAD), de fortes compétences entrepreneuriales et 12 ans d’expérience en BtoC, vente à distance, e-commerce, marketing, service client, management et gestion de projets

Mes compétences :
BtoC
Business
Buying
Call center
COMMERCE
E commerce
Entrepreneur
Entrepreneurship
General Management
Gestion de projets
International
Internet
Management
Marketing
Média
Media Buying
Microsoft Project
Microsoft Project Management
Online Business
Purchasing
Vente
Vente à distance
Centre d'appels
Entreprenariat
E-commerce
Gestion de projet

Entreprises

  • COFIDIS - Media and Internet Director

    Villeneuve-d'Ascq 2006 - maintenant Strategy
    •Defined a new on-line strategy for the company, including 3-year road map and new Internet organization, approved by the board of directors with a supplementary IT budget of € 800k
    •Led the implementation of the strategy and coordinated over 60 projects within a matrix organization

    Marketing and Sales
    •Diversified media planning based on statistical analysis; optimized €30m advertising budget (3rd largest in industry) through renegotiation of terms; increased sales by 10% in a decreasing market environment
    •Achieved a €400k cost saving by introducing a new variable remuneration model and renegotiating advertising agency contract and commissions over 6 months
    •Pioneered use of innovative customer-centric method for the new website; boosted website conversion rate by 50% (www.cofidis.fr: 1st website in French industry)

    Management & Leadership
    •Coordinated all e-commerce activities internally and with shareholders in France and Germany
    •Restructured department to boost efficiency: created 3 distinct areas, reshaped tasks and objectives, tripled the size of the team in 2 years
    •Successfully fostered a new culture in the team by empowering associates to be decision makers and customer focused

  • COFIDIS Greece - Operations Manager - Member of the Management committee

    2004 - 2006 Strategy & Management
    •Worked closely with the general manager for the definition and implementation of business plans
    •Restructured department; trained and promoted 3 associates to managers; redefined department tasks, objectives, recruitment and training policies
    •Established and implemented new loyalty policies; reshaped completely the incentive program of our sales forces; increased sales by 20% and reduced by 50% bad debt outstanding in 6 months

  • COFIDIS Portugal - Organization and Risk Manager - Member of the Board of Directors

    2001 - 2004 •Built and led a team of 4 internal consultants
    •Managed the Software Development Plan; directed major company projects
    •Improved risk policies by creating risk dashboard, defining and writing rules and processes, designing and carrying out training sessions

  • COFIDIS UK - IT and Organization Manager

    1999 - 2000

Formations

Réseau

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