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Frédéric BRIOT

Paris

En résumé

GESTION DE PROJETS : Prise de brief, coordination équipes, suivi créatif et technique, suivi de production, contrôle qualité
DEVELOPPEMENT COMMERCIAL: Fidélisation de clientèle, négociations tarifaires, stratégie commerciale, prospection
PRODUIT : Participation à la création ou l’adaptation d’un produit, image de marque, reco de gammes
EXPORT : Incoterms, gestion d’un réseau de distributeurs, anglais, espagnol, déplacements sur zone

Mes compétences :
Business development
Commercial grands comptes
Marketing opérationnel
Merchandising et PLV
Incoterm
Prospection commerciale
International
Marketing
Produits
plv
Développement
Commerce
Marketing International
commercial

Entreprises

  • Estée Lauder Companies France - EMEA Visual Merchandising Production Manager

    Paris 2020 - maintenant

  • Guerlain - POSM Purchaser and Developer

    Levallois-Perret 2017 - 2020 DIGITAL EXPERIENCE IN POS
    - Sourcing of suppliers for an innovative digital experience
    - Project manager on Ipad App development, POS Digital Material (Vending Machine for Rouge G...)
    - Sourcing of start up

    TEMPORARY POS MATERIAL
    - Project Manager on Fragrances, Institutionnal POS material
    - Tenders Management : portfolio of current and innovative suppliers, technical solutions and recommandations, value analysis to ensure a targeted saving
    - Coordination with Merchandising, Marketing, Supply Chain teams.

    GUERLAIN PARFUMEUR STORES
    - Development and purchase of Institutionnal materials such as : fans, demonstration table, small furniture
    - Art of Gifting : Purchase and development of wrapping paper, gift boxes, institutionnal ribbons, shopping bags...

  • Peugeot Saveurs - Retail Export Manager

    2015 - 2017 French leader in Cookware, Tableware for spices mills, coffee mills and wine accessories

    Distributors management in more than 55 countries (Central and South America, South Africa, GCC countries, Southern Europe, Eastern European Countries, Russia)

    SALES
    - Annual objectives and forecasts
    - Price policy adapted to each country respecting company margin and profits
    - Direct negociations with Department Stores, Hotels, wholesalers
    - Retail Experience follow up: store check, merch recommendations, customer journey

    MARKETING
    - Annual marketing plan
    - POS Material development and purchase : counter and floor displays
    - Building promotion activities in close partnership with distributor
    - Specific products in cooperation with France marketing team

    TRAINING
    - Products, Technical specificities
    - Selling technics

    EXHIBITIONS
    - Attending Ambiente (Frankfurt) and M&O (Paris)
    - Helping distributor to promote the brand in local exhibition (Gulf Food in Dubai, Pir in Moscow...)

    TRAVEL RETAIL
    - Prospection of the travel retail segment to place Peugeot Products.
    - Specific products design adapted to travel retail segment
    - Attending TFWA World Exhibition in Cannes

  • Anaïk Beauty - Europe Category Manager

    PARIS 2012 - 2015 GWP company specialized in luxury customers

    SALES
    - Responsible for l'Oréal Group in France and Europe.
    - Defining needs in GWP and providing best quality, prices and customer service

    MARKETING / PRODUCT
    - In cooperation with stylists and buyers, product construction (material, design, moodboards)

    PROJECT LEADER
    - From customer briefing to delivery
    - From design to samples then production
    - Management of 4 people (junior sales manager, sales assistant, buyer and stylist)

  • La Brosse Et Dupont - Retail Export Manager

    VILLEPINTE 2010 - 2012 French manufacturer and leader in Mass Market distribution for hair accessories, household brushes, beauty products

    Managing a distributors portofolio in Europe (Switzerland, Germany, Greece, Turkey) and Russia

    SALES
    - Negociations of annual contracts with distributors
    - Annual agreements with mass market leaders (Carrefour, Casino, Migros...)
    - P&L

    MARKETING
    - Building annual marketing plan and promotionnal activity (POS material development and purchase : floor displays, counter displays, GWP)
    - Optimizing products lists in stores to respect brand image and boost sales

  • Marie Laure PLV - France and Export Sales Manager

    EPINAY SUR SEINE 2006 - 2010 Manufacturer of POS material for luxury customers

    Managing a portfolio of luxury customers in beauty, cosmetics and pharmacy in France and Europe (L'Oréal, LVMH Fragrances, J&J, Nokia)

    PROJECT LEADER
    - Technical or design briefing
    - Price policy
    - Production and delivery follow up

  • Laboratoires Expanscience - Chef de zone Export Junior

    Courbevoie 2005 - 2005 - Gestion commerciale et marketing des distributeurs de la Zone Export : Pays de l’Est, Asie, Moyen Orient, DOM TOM (prévision des ventes, rédaction de contrats, dotation en matériel marketing, reportings, suivi des commandes)
    - Prospection pour ouverture du marché latino-américain (Panama puis extension Guatemala, Nicaragua)
    - Création et traduction de matériel marketing (anglais espagnol)
    - Prospection à l’étranger (questionnaires marketing)
    - Organisation de salons en France et Europe (Pharmagora, London EADV 2005)

Formations

Réseau

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