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Frédéric GAUTHIER

BRUNSTATT

En résumé

"There are no secrets to success. It is the result of preparation, hard work, and learning from failure." Colin Powell

Frederic is a self-motivated and smart working multilingual Marketing Manager with experience in all aspects of sourcing, marketing and customer service/support work. Proven leadership skills, including managing and motivating staff with the goal to achieve company objectives.

Specialties: Best practices & benchmark, Marketing activities Coordination, Strategic planning, Brand-Promotion, Business Development Strategy, Product management, Customer Relationship Management, Key-Account, Budgeting & finance, Profitability improvement, Marketing Procurement, Print management, Project management (Internet, CRM, E-commerce, E-merchandising, Social Media, Communication, Advertising), English, French, German.

Mes compétences :
Publicité
Communication
Marketing
Ecommerce
Consultant
Web
Informatique
E-marketing

Entreprises

  • Charterhouse Printmanagement - Account Manager

    2015 - maintenant Marketing Procurement
    o Built up procurement for Client's Marketing
    o Established strategic procurement activities and related processes and procedures
    o Ensured saving targets for client
    o Responsibility for a Marketing Procurement spent (approx. 3.5Mio CHF)

    Project management, monitoring and coordination
    o Monitoring of planning
    o Planning, budgeting, marketing measures for clients
    o Management actions of internal and external stakeholders
    o Monitoring creations
    o Validation with client

    Reporting, Analysis Management
    o Analysis of procurement activities results (Costs, Revenue, KPIs)
    o Recommendations on evolution
    o Activity Reports

    Coordination with internal and external partners
    o Establishment and development of trust and long-term customer relationships
    o Technical coordination and profit-oriented management of project teams

  • DIA Europe, Basel, CH - Marketing & Communication Manager EMEA

    2013 - 2015 Marketing, Project Management, Analysis, Audit, Monitoring, Budget

    On- and Offline Marketing
    o Definition of the media plan
    o Performance monitoring and budget
    o Monitoring and animation affiliate network.

    Project management, monitoring and coordination (On- Offline)
    o Monitoring of planning
    o Planning, budgeting, marketing measures for customers
    o Management actions of internal and external stakeholders
    o Monitoring creations
    o Validation

    Reporting, Analysis Management
    o Analysis of campaign results (Costs, Revenue, KPIs)
    o Recommendations on evolution
    o Activity Reports, customer testimonials, PR

    Technical coordination and profit-oriented management of project teams including department responsibility

  • Wigo Media SAS, Mulhouse, F - Responsable du marketing

    2009 - 2013 Marketing, E-Marketing Strategies
    Project Management, Analysis, Audit, Monitoring
    Head of sales for the German and Swiss market

    On- and Offline Marketing
    o Definition of the media plan
    o Relay trade facilitation
    o Performance monitoring and budget
    o Monitoring and animation affiliate network.

    E-commerce and e-marketing Expertise
    o E-commerce Strategy
    o Monitoring of traffic and performance indicators
    o Maintain existing sources of recruitment (partnerships, display, affiliate)
    o Research, testing and sustainability of new sources of acquisition
    o Improved visibility of the website (SEO) and attractiveness tools
    o Budget Monitoring through a specific ROI approach (monitoring of CPA and ARPU)
    o Establishment and development of trust and long-term customer relationships

    Project management, monitoring and coordination (On- Offline)
    o Monitoring of planning
    o Planning, budgeting, marketing measures for customers
    o Management actions of internal and external stakeholders
    o Monitoring creations
    o Validation

    Reporting, Analysis Management
    o Analysis of campaign results (Costs, Revenue, KPIs)
    o Recommendations on evolution

    Institutional Communication
    o Writing articles and press releases
    o Operational and institutional presentations
    o Activity Reports, customer testimonials, PR and media releases

    Metrics, Performance Measurement
    Coordination with internal and external partners
    Personal responsibility for Recruitments

  • Boomerang Pharmaceutical Communications, Mulhouse, F - Project Manager

    2008 - 2009 Boomerang is a results driven ehealth & emarketing agency delivering multi-channel relationship management solutions to the global pharmaceutical industry

    *Direction and management of project development from beginning to end.
    *Definition project scope, goals and deliverables that support business goals in collaboration with senior management and stakeholders.
    *Planing, execution, and finalizing projects according to strict deadlines and within budget.
    *Definition of project’s objectives, overview of quality control throughout the project’s life cycle.

    Consultancy
    e-Communication analyst and manager (Novartis, Nestlé Nutrition)

    Project Management e-Communication for key accounts
    o Branding: media planning, press relations, event operations
    o Web development tools and multimedia
    o Develop communication plan operational marketing

    Personal responsibility for organizing and editing projects Marketing and communications.
    Coordination with internal and external partners
    Establishment and development of trust and long-term customer relationships
    Technical coordination and profit-oriented management of project teams including personal responsibility

  • Profix AG, Füllinsdorf, CH - Product Manager

    2007 - 2008 Profix is a middle sized wholesaler of in Switzerland

    o Product life-cycle Management
    o Strategic Purchasing (heavy anchors)
    o Definition and Purchasing of the range
    o Definition and coordination and product positioning
    o Collection and analysis of market trends, Customer behavior and user data o for the product
    o Design and specification of innovative campaigns
    o Monitoring the implementation of the marketing concept with Sale force

  • EPI – Projet Immo 68, Riedisheim, F - Marketing Coordinator

    2006 - 2006 EPI is a middle sized real estate company specialized in the southern Alsace area.

    Consultancy
    o Marketing Plan
    o Customer loyalty projects
    o Definition and Website Management
    o Definition of the Corporate Identity

  • Airport Casino Basel AG, Bâle CH - Assistant Marketing

    2004 - 2006 The Grand Casino Basel is one of the leading casinos in Switzerland with 340 Slot machines and 15 Gaming tables.

    o Organization events and projects
    o Organization and management ticketing / sales
    o Establishment and development of trust and long-term customer relationships
    o Planning and developing advertising campaigns
    o Customer loyalty projects
    o Design of various customer retention projects
    o Sourcing

  • Suntrek Inc. Santa Rosa, CA,USA - Assistant marketing - Trek leader

    2003 - 2003 www.suntrek.com

    o Responsible for ensuring the clients have safe, fun, exciting tours conducted in a manner consistent with the varying dynamics and personalities of each group.
    o Website management
    o Tour organisation
    Miscellaneous

  • PAVIS EUROPE SA - Collaborateur Brevets d'invention

    2002 - 2003 Patent management for Key Accounts.

    o Patent management and support
    o Payment management and support
    o Customer Care and Relation

  • TIMKEN ESC - Customer Service Representative

    Canton 2001 - 2002 o Administrative management of the “Value Added Service” department
    o Stock and order management
    o Customer Care and Support

  • Herdegen - Stagiaire

    1998 - 2000

Formations

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