Mes compétences :
Communication
Marketing
Vente
Marketing opérationnel
Merchandising
Digital
Online
Entreprises
Roche Bobois
- International Marketing Director
Paris2009 - maintenantReport directly to the General Manager
Missions: strengthen brand values (creativity, quality and know-how) on the point of sale and in our communications. Improve the perception of certain values such as dynamism and innovation to attract new prospects.
Merchandising:
- Roll-out of a new concept store designed by BETC agency with new concepts and tools such as “Studio Créa” (with new 3DStudio software), the “matériautèque”, the products podiums, etc.
- Roll-out of new in-store material: new banner system with new visuals (designers, eco conception, know-how), new tagging system (software & hardware), new in-store music, new video contents, etc.
Training:
- Creation of training modules for salesmen (web et videos, 45 countries): luxury sale, products and fabrication knowledge, Brand knowledge.
- Products sheets and room set description for salesmen.
Communication:
- In charge of French PR (14 Septembre agency), creation of press files, iconography and product placement (offline & online).
- Social networks strategy: Facebook page, Youtube channel, blogs & forums. Pinterest coming.
- Events organization (Maison & Objet, D’Days, Design Tour, Paris Design Week, etc.).
E-commerce:
Project leader of a strategic study led by consulting company Estin & Co.
Agencies competition between Havas 360, Nurun, Publicis. Winner: Havas 360.
Remodeling of the corporate website into a lead management site (Q1 2014) to develop products personalization, “drive to store” strategy and then into an e-commerce website (Q2 2014).
Contract/BtoB:
Project leader of a strategic study.
PSA Peugeot Citroën
- Digital Manager
Rueil Malmaison2005 - 2009“Peugeot.com” Project Manager (500 000 visitors/month – budget: 600 k€/year):
Mission: remodeling of the Peugeot.com launched in January 2008 to improve user satisfaction of 5% and traffic of 20% vs. 2007 (Agency: Euro RSCG 4D Interactive).
- Ergonomics, navigation, look & feel, web 2.0 technology (rating, RSS flux, etc.) and contents.
CMS: ASPX technology, dynamic pages.
- Organic referencing improvement, Brand image work (seeding with The Best Match).
- Development of contents dedicated to the 60 local Peugeot websites: WEB TV (with BBDO Proximity), cross media platform (with Delia), showrooms, mini websites.
- Management of the Peugeot Design Contest.
- Close work with Marketing, Ad, Product, PR, subsidiaries and Customer service.
“Peugeot Intranet” Manager (150 000 visitors/month – budget: 100 k€/year):
Mission: creation of the internal communication plan and adaptation on the intranet.
- In charge of the editorial line and graphic guidelines.
- Creation of many e-reports, e-files and mini websites.
Rueil Malmaison2003 - 2005Mission: in charge of the commercial success of the brand new 807 (Development cost: 600 million €) in a challenging cooperation with 3 brands: (Citroën, Fiat and Lancia)
- Control of marketing results and undertaking of corrective actions to achieve marketing objectives within agreed-to budget (45 000 units sold worldwide/year – 3rd range in Europe).
- Optimization of worldwide commercial offer (by downsizing the number of silhouettes to 1000).
- Improvement of product profitability to increase revenue of 2% per car compared to the launch.
- Management of 807’s evolutions (body colors, interior design, options…).
PSA Peugeot Citroën
- New Boxer Project Manager Assistant
Rueil Malmaison2001 - 2003Mission: in charge of the remodeling of the Boxer (Budget : 280 million €) in cooperation with 3 brands (“Project” cycle - Marketing Development):
- Creation of the 3 major internal-brand files: the Marketing Position, the Marketing Platform and the Product Marketing Book.
- Creation of the worldwide commercial range (in cooperation with area managers).
- Coordination with Advertising, Communication and Training Divisions to ensure delivery on-time of a communication of quality: working groups, seminars, product information.
PSA Peugeot Citroën
- France Account Manager
Rueil Malmaison1999 - 2001Mission: in charge of successful negotiation to bring customers back to satisfaction after litigation with the Brand (target rate: 85% of customer satisfaction) :
- A 300 k€/year operating budget to reach Reporting Systems’ objectives.
- Optimization of relations with the network. Synthesis of quality data on products and services.
