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Frederic LAYER

Suresnes

En résumé

It's not just about data, it's about being able to analyse data, define clear insights and then to structure data script that optimize your business and/or allow you to create new line of business.

Expert in media, digital integration, = > Innovaton / Data / Programmatic / Adtech at a local and global level.
As a business partner I'm your advisor to
- manage and integrate innovation
- define the right KPI's and objective
- implement the right tools & adtech & organisation
- accelerate on programmatic and DMP strategies and management

Mes compétences :
MANAGEMENT
INTERNATIONAL
PROGRAMAMTIC & ADTECH
CONSULTING
DIGITAL INTEGRATION
DIGITAL TRANSFORMATION
DATA STRATEGY
International business development
DIGITAL STRATEGY
BUSINESS DEVELOPMENT

Entreprises

  • IPG MEDIABRANDS - MD in charge of group's digital activities (CADREON/ANSIBLE/REPRISE MEDIA / IPGMEDIALAB)

    Suresnes 2015 - 2016 In Charge of group's digital activities my main missions are :
    - To re-boot Mediabrands France by developping new offers & products, to support UM and Initiative (media agencies of the group) in Data & Programmatic / RTB capacities
    - To structure the group's offer based on market innovation by identifying trends and global products to deploy from our global network to local market
    - To identify new growth driver and then rethink the media agency economic model with a consultancy approach
    - To support clients from the network to anticipate and integrate market evolutions with short, mid and long term vision

  • Havas - EVP, Global Head of Digital & Data / Directeur Général Adjoint-commercial

    Suresnes 2014 - 2015 - In charge of bridging Havas products department and clients services departement, to support our clients to understand our disrupted new digital ecosystem and design bespoke strategy by identifying and integrating the best partners to lead the digital transformation.

    - As an ambassador of the client's strategy internally my mission was to ensure the business development operations at the global level, and finally be sure that our worldwide network (700 agencies + in 100 countries +) can deploy and integrate the strategy designed in the HQ
    - Management of the data process for the global digital pitches and DMP approach for existing clients (Accor, Axa, Paypal, Pierre et Vacances & Center Parcs)
    - In charge of business development for 18 Hub, the innovation hub of Havas (based in LA, Paris, Tel Aviv, Seoul)
    - Consultant for the Havas Data Council to develop a new model of agency based on consulting model and structured by vertical business.

  • Havas - Deputy CEO

    Suresnes 2013 - 2014 - Management of the whole activity (83 people - 500 M€ + of global billings) focused on client services and development of the agency by digitalizing process&prodcuts and integrate digital and innovation for clients - in charge of marketing and communication strategy HMI manage campaigns in France and all over the world - activating all the channels for major clients and provide consultancy services as market surveys - trends and innovation (AXA - ACCOR - LACOSTE - EMIRATES - WARGAMING - HAIER – PAYPAL PIERRE&VACANCES CENTER PARCS - CAP GEMINI...)
Won Pierre & vacances on digital and global media strategy and buying for EMEA in addition to France – Paypal for CEMEA region in addition to US and APAC

  • @AudienceTouch FullSIX Group - CEO France&EMEA

    2012 - 2013 @AudienceTouch is FullSIX group Trading desk dedicated to trading operation through platforms on the adexahnge / Display performance offer.
    I've launched and managed the activity from ground zero :
    - legal operations
    - recruitment
    - product development
    - business development
    clients portfolio : SFR / EUROSTAR / SWISS TOURISM / SAMSONITE
    - partners integration
    As a media and consultancy agency dedicated to RTB and programmatic evolving in a new market I was in charge of defining strategy for clients that need to integrate RTB in their ecosystem

  • Weborama - Head of Sales Operations & Business Development

    Paris 2010 - 2012 - Direction of business strategy to integrate data services into RTB and Trading Display ecosystem - In charge of commercial and pricing policies for all agencies and advertisers for the te French market - support to advertisers in data driven marketing strategy, integrating data segements to optimize ROI
- Management of DATA's offer for Trading desk / Advertisers / ... - Management and Coordination of SALES / PERFORMANCE / TRADING / DATA - Launch of new display performances offer

  • GIE LES INDEPENDANTS - Head of Digital & Business Development

    2008 - 2010 - Internet and mobile strategy director -
    My main mission was to define and support our radios partners (126 local radios - organised in one national offer - leader of the french radio offer) with a major objectives to manage the digital transformation cross devices - 1st assessment = I've lead the global apps project (quiete complicate in 2009)
    - In charge of Business Development & diversification and content monetization managing technical service providers and business partners: streaming – adserving solutions - micropayment solutions ...) revenue optimization
    - Business development through special operations and partnership "live radio orange - RTL" (outdoors concerts .. flow "preroll")

  • TF1 ENTREPRISES - Head of sales & New buisiness

    BOULOGNE 2007 - 2008 - Responsible for the business development at TF1 Entreprise - diversification and licenses products subsidiary
    - Management of the team in charge of licences products (B2B seminars - Street Marketing - Entertainment in store - commercial and product placements) and cross media opération with OFF line and ONLINE project.
    - launch of print and web activity for PILIPILI (MONTHLY REGIONAL FREE newspaper – COUPONING offer (japanese joint venture with recruit group)

  • PUBLICATIONS METRO / TF1 - BUSINESS UNIT MANAGER

    2005 - 2007 - Management of a business unit in charge of "Metro France" PRINT and WEB offer
    - Launch of the web commercial activity
    - Project Management "Special Operations" and street marketing operations
    - Commercial launch of Metro Sport in partnership with TF1 (Daily World Cup Soccer 2006 newspaper)
    ⇒ € 1.5 million of new business

  • IP FRANCE / RTL - Account Director

    2002 - 2005

  • LE MONDE PUBLICITE - Account Director

    Paris 2000 - 2002

  • BFM RADIO - Sales Manager

    1997 - 2000

Formations

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