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Frédéric LOHNERT

PARIS

En résumé

Pas de description

Entreprises

  • Freelance - Marketing & Advertising - Senior Brand Strategy Consultant

    2014 - maintenant Communications strategy 360° (above & below the line or online), brand positioning, consumer insights & messages, project management.

    Capabilities : Advertising, rebranding, B2B communication, direct marketing, digital & interactive marketing, events…
  • MONSIEUR WHITE - ACCOUNT DIRECTOR / DIRECTION DE CLIENTÈLE

    2010 - 2014 - Supervise account teams (executives and project managers)

    - Develop client mandates on time and on budget
    
- Set and drive strategic agenda for the client with Creative Director and Strategy Director

    - Manage and optimize profitability across the account
    
- Determine resource allocation for each project

    - Manage all the pitches (compétitions)



    Current Accounts : Auchan / Axe Hair / Betclic / Everest Poker / Lego / Maison du Café / Mercier / Paco Rabanne (Million / Black XS).



    Previous Accounts : Caudalie / Europe 1 / Guerlain Make Up - Habit Rouge / Lancome / L'Oréal Paris (Studioline) / Unibet / Warner Games / Wonderbra
  • TBWA France - Senior Account Executive

    Boulogne-Billancourt 2006 - 2009 Accounts :
    
- Cetelem : Digital and Customer Relationship Management
    
- Louvre Hôtels (Kyriad & Première Classe) : Advertising & Digital Marketing
    
- SFR : Customer Relationship Management
  • EXPERTEASE Marketing Services - Account Executive

    2004 - 2006 Sales promotion for the following accounts : Agis / Barilla / Bonduelle / Candia / Financière de l’Echiquier / Herta / Lesieur / St Hubert / SCA/TENA.
  • YoungRubicam - Internship - Strategic Planning

    Boulogne Billancourt 2003 - 2003

Formations

Pas de formation renseignée

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