Logica Business Consulting
- Consultant CPG Retail
Courbevoie2010 - 2013Passionne des problématiques métiers: achat, category management, marketing, pricing. Dans une environnement mature et compétitif, avec une saturation de l offre, le prolifération de nouveaux formats, une pression forte sur les prix et un comportement du consommateur qui evolue, industriels et distributeurs doivent mettre en place une strategie ciblée et locale.
Monoprix
- Pricing Analyst
Clichy2007 - 2010Connected to the Category and Product Manager in the definition and application of strategic development of consumer goods categories:
• Definition of the pricing strategy, positioning and marketing analysis (market, assortment, shopper insights)
• Reporting, following of market trends and customer insights, assortment recommendations
• Forecast of the demand, following of financial results
• In charge of the development of the tool (Demandtec)
Coca Cola Company
- Junior marketing - Strategic marketing
ISSY LES MOULINEAUX 2006 - 2006Connected with Global Account Directors in the development of initiatives through Carrefour World Trade Agreement
• “Carrefour Fack Book”: countries sales information and follow up
• Marketing analysis: analysis of beverage category (assortments/product mix)
• Find new pillars of growth: Immediate Consumption (Front Cashier Coolers and best practices for meal solutions)
• Back office for CRM initiative: business application developed with Carrefour and AC Nielsen
Leclerc Scaso
- Commercial Management - Logistics
2004 - 2005Connected with Spanish stores depending on “Aquitaine” French network
• In charge of commercial management: outlet orders, coordination of suppliers, and customer relations
• Management of transportation logistics for each store
• Reporting to the company head quarters in Madrid: improve distributors coordination and flexibility
Centre de Management Europe Amérique Latine
- Marketing Assistant
2002 - 2002Marketing Assistant
• Promotion of the 3rd meeting Europe and Latin America, event sponsored by the European Commission
• Develop UE investment program AL INVEST (Find potential investors in UE and Latin America)
• Create and launch a formation Center for company heads, with the collaboration of the Mexico Eurocenter
William Pitters Ltd
- Sales Assistant
2001 - 2001Export assistant
● In charge of opening the CHR market in Shanghai, training with sales deputies in the mass marketing retail sector
● Support for Malesan wines marketing plan, business issues for the launch of the Chinese wine
