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Georges EPESSE

DOUALA

En résumé

Spécialiste de la gestion de la relation client avec près de 7 ans d'expérience dans l'élaboration des stratégies, la planification et la réalisation des projets marketing mais aussi, l'implémentation des programmes de fidélisation clients.

Mes compétences :
E service & Online Marketing
Communication & Sponsoring
Loyalty Program and CRM Management
Sales and Marketing Management
Event Management
Airlines Strategy & operational Marketing

Entreprises

  • Cameroon Airlines Company - Loyalty Program Manager

    2011 - maintenant Responsible for leading and managing the service that will deliver a continued improvement in the performance of the FFP with a focus on the growth in membership numbers, points earned and redemption rates.

    The great challenge has been to define, develop and implement Camair-Co’s Loyalty program strategy to improve the acquisition and retention of customers through the creation of an FFP named Star Awards in January 2012.

    Also Develop and Project manage the implementation of CRM System and oversee the design of Loyalty program and all related features.

    Define, implement and manage all promotional campaigns (on website, printing materials, Direct mail, outdoor campaign and social Media) supporting by TL Advert & Promotion, Direct Marketing and Ecommerce.

    Conduct regular customer survey (pre-flight, Inflight and post-flight, travel agencies…) to measure Customer satisfaction provided by Camair-Co.

    Establish excellent and collaborative business partner relationships, work with all existing agencies and suppliers (non airlines company) to develop the programs and maximize returns and identify more efficient ways of working.

    Coordinate all communication to members (both online and print materials)
    Built our Loyalty program as the primary point of contact for top members

  • Epargne Union MFI SA - Manager of Communications and Marketing

    2010 - 2011 In charge of the development and execution of a high impact, measurable communications and marketing strategy, for both internal and external constituents across the Microfinance Institution.

    The incumbent was to advance the Microfinance Institution’s mission and strategic priorities with relevant and integrated communication products and directly manage marketing activities that promote, enhance and protect Epargne Union's brand and position as a challenger in the Cameroonian Microfinance Market

  • PSV Voyages - Sales and Marketing Executive

    2009 - 2010 Responsible for responsible for developing sales administration and strategies to hit or exceed sales targets, regardless of the size of the outlet or products offered.

    Also promoting and marketing the business, sometimes to new or niche markets and Dealing with customer enquiries and aiming to meet their expectations (Corporate, Administration, Traders, Student...)

    Selling travel products and tour packages and Managing budgets and maintaining statistical/financial records

    Taking part in familiarisation visits to new destinations in order to gain information on issues and amenities to enhance customer satisfaction.

  • NB WEB AGENCY - Head of Marketing/Communication

    2008 - 2009 Responsible for managing, elaborating and follow-up of the online marketing campaigns and Manage
    Marketing Project related to the promotions campaign, website creation and social media campaign).

  • Cameroon Airlines - Administration & Logistic Manager

    Paris 16ème 2007 - 2008 Responsible for the establishment and implementation of logistics and administrative framework (policies and procedures) to support operations and manage a relevant team of more than 10 agents.

    Develop systems to assure ceaseless operation through provision of timely, reliable, cost effective and highly efficient administration and logistical services and support to all Department and programme.

    Also in charge of, office accommodation, transport, communication, furniture and equipment, office and fields supplies...

    Project realized: Installation du PC Controle d'accès Direction Générale Cameroon Airlines

  • Cameroon Airlines - Customer Loyalty Support

    Paris 16ème 2005 - 2007 In charge of Cameroon airlines Mileage Program management and development of strategy to improve acquisition and retention of customers.

Formations

  • Cambridge International College (Douala)

    Douala 2012 - 2013 Bachelor Marketing Administration (BMA)

    Sales, Merchandising and Marketing Operations

  • INSTITUT SUPERIEUR PROFESSEURS REUNIS (Douala)

    Douala 2005 - 2006 BTS Marketing et Action Commerciale

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