Géraldine CAVAGNON

En résumé

Entreprises

• Power Networking - President

  2011 - 2012 A French-American networking group for Entrepreneurs and Entrepreneurs to be.
  
  Our mission:
  EMPOWER businesses and individuals locally and globally.
  Our success formula:
  high profile speakers, high profile people with international experience in great locations.
  
  Come and experience the positive energy of the group and the efficiency of the concept. You'll develop your business while having fun and you'll come back again and again !

• GC&Cie - CEO & Founder

  2010 - maintenant GC&Cie is an agency that does consulting for Small and Medium companies and manages Marketing, Communication & Social Media projects.
  We have the vision, ideas and tools to lead your business to the next level !
  We have 3 domains of expertise:
  
  PERSONAL BRANDING
  MARKETING PROGRAMS FOR START-UPS
  SME’S MARKETING COACHING TO GO INTERNATIONAL
  
  At GC&Cie, we believe in Sustainability and work by its principles and we love people so we work hard to empower them !
  
  www.gccie.com
  twitter: G_Cavagnon
  facebook page: http://www.facebook.com/GCcie

• GSF USA, Inc - Marketing Director

  2008 - 2010 Managed Marketing projects for the President of GSF USA to drive organic growth - 3 phases:
  
  . Realized Market studies: SWOT analysis of the company and market reasearches for an in-depth understanding & knowledge of customers, prospects, competition and industry trends (including client and prospect interviews to discover optimal buying motives)
  
  . Developed an optimal market strategy based on thorough analysis of the market researches and the company identity & strengths
  
  . Improved the Sales process & Sales support tools
  In order to increase the Sales performances, incorporation of the market strategy into optimized sales process, marketing messages and sales tools
  > Selected and implemented of a crm software: sales activities efficiency improved, tracked and measured
  > Increased Sales performances significantly
  > Increased Brand visibility and awareness with a rejuvenate image through the creation of Sales support tools:
  corporate communication, e-mailing campaigns, promotion set-up, PR, social media, networking event organization…

• Start-up in Communication - Consultant in Communication & Marketing - INDIA

  2007 - 2007 Mission: Analysis of the Marcom activities & its Reorganisation
  
  - Analysis of the activities and the strategy
  - Redefinition of the concept and the strategy
  - Reorganisation of the team
  - Professionalisation of the activities

• Importer of wooden floorings and luxury furniture - Consultant in Marketing & Communication - INDIA

  2007 - 2007 Mission: Professionalisation of the Marcom activities & Brand rebuild
  
  - Analysis of the company and its activities in Marketing, Communication and Press Relations
  - Redaction of the Marketing strategy and set-up of the Marketing & Media plans
  - Set-up of the Marketing, Communication & Press Relations actions (briefs, selection of the suppliers...)

• Terraillon - Assistant Product Manager for France & Export markets

  2002 - 2006 Assisted Product Managers in driving sales growth in all ranges through new products (innovative technological features and design), Marketing actions and Communication tools
  
  . Product Development
  Created & customized products (~50 a year sourced in Asia and Europe) from design of the product until launch in mass on the market (definition of the specifications, creation of packagings & instruction manuals)
  
  . Product life cycle development
  Managed Marketing & Communication actions for the products created: collaterals realization, promotional activities management, Press Relations, Trade fairs organization...

• Saint Gobain Abrasifs - Marketing Assistant in the Export department

  2001 - 2002

Formations

Réseau

• Carole SERRES*

• Denis BOUILLET

• Emmanuel BARATIN

• Henrique DA COSTA

• Oger SYLVIE

• Patrick SANCHEZ

• Remy SCHILLIG

• Steve BORNE

• Z. OUSMANE-CHAPPUIS