Gerard OBIOLS

En résumé

Entreprises

• International Cookware - Area Sales Manager - Gulf countries

  CHATEAUROUX 2015 - maintenant · Develop sales in active countries (+80% organic growth on existing accounts)
  · Created new sales opportunities + open new accounts and markets
  

• International Cookware - Area Sales Manager

  CHATEAUROUX 2015 - maintenant International Cookware - ME Branch (Dubai, UAE)
  
  · Develop sales in active countries (+80% organic growth on existing accounts)
  · Created new sales opportunities + open new accounts and markets

• International Cookware - Product Manager (EMEA) - Pyrex brand

  CHATEAUROUX 2011 - 2014 Managing product range (Pyrex brand)
  • Developing the retail market, strengthen our position in the market and ensure that business objectives are achieved.
  • Analyzing market trends, understand customer needs, anticipate risks and make suggestions about actions that should be underway to address competitiveness
  • Participating in the development of ideas and developing new product ranges
  • Working in close collaboration with marketing managers and sales teams to ensure the application local action plans in support of marketing strategy implementation
  •Tracking sales results in the ranges of products / countries and identify market opportunities and risks
  • Rationalizing the existing product range

• International Cookware - International Product Manager - Strategic Marketing and Business Development

  CHATEAUROUX 2010 - 2015 · Project management: leading cross-functional teams to meet project objectives and time frames
  · Launch new products in EMEA markets: development and implementation of strategies, calculated total turnovers
  · Elaboration of the annual brand review and product strategy: portfolio management and new products roadmap
  · Development of a new brand: guidelines, positioning, logo identity and packaging
  · Business development: launch of a local brand and products into a new market
  · Develop and manage the marketing NPD budget: B2C and B2B activities (300K euros)
  · Responsible of the main AIC product category: portfolio under my responsibility, 85% of the total NS
  · Direct report to AIC marketing director, direct management of a product manager assistant
  Merits:
  - 4 new product ranges launched under Pyrex brand in the last 2 years
  * Last range results: +750K euros NS with 43%SGM - great market introduction and acceptation
  (Shortlisted in the Best Tableware and Cookware category of the House Beautiful' awards 2013 - First time for the Pyrex brand)
  - Repositioning of the Arcuisine brand: Increase of sales by 20%. ;
  - Introduction of a new brand in a highly competitive market (Brazil) within a record time +2M euros NS during the first 3 months,
  big brand visibility and implementation.

• Iberia - Marketing Manager assistant

  Madrid 2010 - 2010 ARC International Cookware Iberia (Madrid, Spain)
  
  · Managed the relationships with the PR and communication agencies
  · Organized events to build customers relationships and to promote products
  · Lead direct contact with local and international suppliers to develop promotional POS material
  · Lead the participation of the brand in a well-known Spanish TV program (El Hormiguero)
  · Develop local promotional sets of products to achieve business targets
  · Participate in a 360º degree communication project: in store, press and online medias
  · Act as a liaison between central Marketing (France) and local sales (Spain and Portugal)
  · Direct report to the area marketing manager.

• ARC international - Trade Marketing Manager Assistant Spain&Portugal (Pyrex)

  Arques 2010 - 2010 Managed the contact with the PR and communication agencies
  • Organized events to build customers relationship and to promote products
  • Co-developed a 360º degree project with leading food companies
  • Lead the direct contact with local and international suppliers in order to produce supporting POS material and goodies.
  • Lead the participation of the brand in a famous Spanish TV program
  • Co-developed promotional strategies to support sales
  • Acted as liaison between central Marketing (France) and local sales

• Maderas LLop-Obiols - Customer service - Internship

  2007 - 2007 • Processed orders and deliveries of the day-today Business
  • Organized logistics routes

Formations

• ESIC Business & Marketing School (Madrid)

  Madrid 2010 - 2010 Master in Marketing and Commenrcial management
  
  Placed as the 16th Business School in the World, 4th in Europe and 4th in Spain by AMERICA económica 2013

• ESIC (Pozuelo De Alarcón Madrid)

  Pozuelo De Alarcón Madrid 2010 - 2010 Master in Marketing and Commercial management

• Universidad De Navarra (Pamplona)

  Pamplona 2004 - 2009 Business Bachelor Degree

• Universidad De Navarra Administración y Dirección de Empresa (Pamplona)

  Pamplona 2004 - 2009 Business

Réseau

• Axelle BOQUET

• Cheikh MOHAMED

• Debersee MATHIEU

• Eric SAINT-MARC

• Hélène KLIMSZA

• Isabelle BARADEAU

• Jean-Christophe LOUBET

• Johann BRUNIE

• Santi RATA GOBAL