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Giulia MARINI

JESI

En résumé

My traits are simplicity, ambition, will and a real passion for marketing, that's why I have more than 7 years experience in the FMCG’s marketing management plus an international background with always growing level of responsibilities up to the actual role of Marketing Project Manager of TreValli Cooperlat Group (third Italian business leader group in the milk area).
I lived in Paris and I have worked for Ariston Thermo Group company (Thermal Comfort) as Marketing Service Assistant and than for the Maison de la Radio France as a Customer assistant. Thanks to this experience, I improved my skills such as working in a multinational company and with international team.
Professional life is made of will and determination but also of people who help you grow professionally and personally. I was lucky, I had the chance to work with amazing leaders that left a mark in my career.
Moreover, I have a diploma in piano and theatre. I think that this artistic education is useful for my work because I have to utilize creativity, imagination and curiosity to manage products, communication and to stimulate the interest and curiosity of customers with original ideas.
Now looking for a new and challenging managerial position, one which will make best use of my existing skills and also further my professional development that offers room for creativity and the chance to join a growing & successful team.

Mes compétences :
Project Management
Market Research
IDEE Financial Software
Broadcasting
manage products
existing skills
consumer trends analysis
Warehouses
SAP Management
SAP IS BANKING
Microsoft Windows XP
Microsoft Windows Vista
Microsoft Office
Marketing
Event Management
Equities
Conservatories
Apple Mac
Project Management Office
Marketing relationnel
Marketing stratégique
Marketing produit
Value proposition

Entreprises

  • TREVALLI COOPERLAT S.C.A. - Business Innovation manager

    2013 - maintenant Management:
    Classical Piano and Theatre TREVALLI COOPERLAT S.C.A. Ancona, Italy
    Job title: Marketing Project Manager
    Brands: TreValli, Hoplà, Hoplà Idee di Soia

    Main Tasks:
    * Project manager, coordinating the activities of other business functions in
    PERSONAL SKILLS relation with the process, development and implementation of Business
    Innovation Project: Insight, Business Model, Value proposition and customer

    Teamwork profile, Generative Creative Ideas, Business Case.
    * Managing advertising agencies for Digital and media strategy;

    Strategic Problem Solving * Making brand vision and conducting brand and consumer trends analysis to
    enhance the brand's equity and marketplace performance.

    Creativity Main Focus:
    * Development of Groups Strategic Plan in collaboration with the
    Empathy Program Director: form the Business case to the product launch. (New
    product range based on Soya, New SKU in the cheese market)
    Decision making * Role of Marketing Manager in a task force for developing business strategy
    to enter in the Chinese Market, with the support of external consultants.

    Delegating process (Worldwide Expo in Beijing 2015)
    * Management of 10 people team and a significant Marketing Budget.

    Good analytical, communication * Coordination of cross-functional team (Assurance & Quality, R&D, Supply

    and project management with Chain, IT) and served as main for several marketing projects.

    the support of external * Developing, testing and launching a new cross-category product range based
    on vegan and vegetarian promise, under the brand Hoplà Idee di Soia.
    consultants. Reporting to the Director of Marketing strategy.

    Goal oriented Main achievements:
    * 4 New Projects started (Category: Soya, Cheese, Yogurt), 10 New SKU's
    Work well under launched, 1 Range of products repositioned
    pressure * Training: Assessment, Coaching, Team working, Decision making

    I authorize the processing of personal data contained in this document in accordance with Legislative Decree No. 196/2003

  • TREVALLI COOPERLAT S.C.A. - Product Manager

    2009 - 2013 Brands: TreValli, Hoplà - Private Labels

    Main Skills
    * Provide with the development of the annual marketing plan and for
    controlling advertising, promotion and sales aids in accordance with the
    annual marketing plan.
    * Budget of function and area allocating resources based on business
    objectives.
    * Develop new product launch plans (main categories: Yoghurts and Dessert)
    * Analysis of public price positioning in collaboration with Sales Manager.
    * Develop co-marketing strategies to grow business ;
    * Collaboration with external agencies (Market Research, ADV, graphics, PR,
    Events);
    * Managed relationships with global press (print, broadcast and web) ;
    * Presenting new products at buyers, Italy and abroad;
    * Fairs, in Italy and abroad;
    * Export marketing.

    Main Focus
    * Responsible for leading the marketing effort for 3 categories: Yogurt,
    Dessert, Whippy sweet cream, (this is the second biggest category in
    turnover after milk)
    * Collaborating for the developing 360° marketing strategic plans that include:
    communication platform ATL and BTL, creative development for both
    advertising and BTL programs, media planning and execution strategy, sales
    drivers implementation at the point of sale and consumption, etc.
    * Working to strengthen the Marketing department through bringing new
    ideas, innovation, improving communication.
    Reporting to the Marketing and Trade Director

    Main achievements
    * Reduction in number of SKU's in the yogurt category ;
    * Collaboration in the Advertising policy on a national basis repositioned ;
    * New products launched: New cream desserts.


    Radio, TV, Broadcasting April - July 2008
    Maison de la Radio France, Paris
    Job Title: Assistant Service Marketing

    Main Focus
    Participation in the analysis of audience data, Contribution to the preparation and
    editing of sales support documents (tariffs, hearings documents ..), graphic design,
    monitoring publishing, printing, Participation in the updating of the arguments of
    sales aid, Radio Test plans: Media planning. Reporting to the Marketing Director

  • TreValli Cooperlat - Business Innovation Manager

    2008 - maintenant

  • ARISTON Thermo Group - Assistant Marketing

    Milano 2008 - 2008 Main Focus
    Work with Market Research Agencies and Graphic Designers keeping them on track
    with the business, Participating in brand strategy discussions, Organization and
    participation in national and international tradeshows, exhibitions, Monitoring
    market trends, Meeting with clients and internal departments, Writing and presenting
    reports to senior management.
    Reporting to the Marketing Director

Formations

  • Negocia Novancia Business School Paris (CCIP)

    Paris 2006 - 2006 Master Degree

    BUSINESS ADMINSTRATION

  • University Of Parma CBC (Parma)

    Parma 2005 - 2007 Final mark: 110/110 with honours


    Graduate Coursework Ecole Supérieure de la Negotiation, Paris, FR
    INTERNATIONAL BUSINESS

    Bachelor's degree
    Department of Economics and Business, University of Perugia, Italy
    BUSINESS ADMINSTRATION
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