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Grace KABEYA

Paris

En résumé

Multilingual master graduate, major marketing.

Professional achievements include developing marketing campaigns, market research for corporate strategy, business and product developments, writing business plans, coordinating PR and sponsoring events. Strong language skills, French (native), fluent in English, Spanish, and studied abroad in Madrid (Spain) and Hawaii for a year. Technically proficient in Microsoft Office.

Enthusiast, hard worker, team worker, postive work ethic, business results oriented, keen to success.

Mes compétences :
Strong language skills
Product Development
Microsoft Office
Merchandising
Campaign support development
Brand Management
Project Management

Entreprises

  • COTY INC - International Brand Manager

    Paris 2013 - maintenant Product development:
    * Initiated new product concepts and designs creating artworks and packaging. ;
    * Brainstorm for product claims in accordance with brand identity and product benefits. ;
    * Responsible for developing and delivering creative briefs and follow-ups to meet given timeline. ;
    * Briefs to Fragrance houses for selection of essential oils for new fragrances launch in Brazil. ;
    * Artwork: Liaised with R&D, QAI & Legal, for product compliances and registration; contact with factories to ensure products are well registered (printing, embossing, legal text, color...) ;
    * Cross-department communications: NPD; Trademark for product names approvals, PR to execute events and help with press releases; markets to support marketing objectives; PCD for product packaging elements. Prepared marketing plans in conjunction with Senor Managers.

    Campaign support development:
    * Responsible for Xmas set & POS design developments; edited global guidelines for markets. ;
    * Supervised GWP campaign, and provided clear and insightful analysis of category performance. Creation of product catalogues under NAR (codification). Approved communication and support tools globally; ensured market needs were met. ;
    * Liaised with various nationalities on multiple projects simultaneously (EMEA, LATAM, US, EUR)

    Brand Management:
    * Evaluated new product opportunities through market trends research and analysis. ;
    * Managed delivery of materials for performance of a market survey. Coordination between R&D, creative agencies, printers to ensure timely arrival of boards, mocks ups, shampoo samples in the institutes in Russia. Prepared presentations for strategy meetings.

    Digital Activation:
    * Managed global website launch and activation of new digital strategy (social media campaign). ;
    * Maintenance of the intranet; update of the corporate website content (pack shots, copy, tvc...)
  • COCA COLA - Merchandising Manager Assistant

    ISSY LES MOULINEAUX 2013 - maintenant * Allocated merchandising budget of 193,000 Euros across multiple regions and compiled monthly finance reports to ensure projects were within budget. Realized custom planograms. ;
    * Negotiated with end retailers to improve shelf visibility and increase product sales. ;
    * Monitored product sales to improve overall product performances. ;
    * Worked with creative agencies to manage in-store execution of product deliveries.
  • ELLE LAGARDERE - Marketing Assistant

    2012 - 2012 * Contributed articles to website on beauty trends and diversified site content by conducting interviews for improvements of magazine website. Formulation of recommendations. ;
    * Assisted in organizing the ``ELLE International Conference at the Paris Opéra Garnier'' by creating PowerPoint presentations and other administrative issues.

Formations

Réseau