Mes compétences :
Export
International
Mode
Développement commercial
Business development
Textile
Luxe
Management
Marketing
Usa
Communication
Import
Entreprises
Desigual
- Vice President Ventes - Ameriques
Barcelone2014 - maintenantEn charge du developpement USA/Canada/Caraibes.
Groupe Zannier USA
- Directeur Commercial
2007 - 2007- Identified new growth opportunities for portfolio brands including Little Marc by Marc Jacobs, Jean Bourget, Floriane, IKKS, Catimini and Kenzo Kids.
- Implemented brand strategy and sales planning development .
- Pricing policy in collaboration with CEO.
- Training and supervision of brand sales representatives as well as definitions of sales objectives.
- Trade show planning and execution.
Tricots Saint James
- Directeur Amerique du Nord
2002 - 2014Direction and Management of the North American operations of this $40 million global apparel company.
Direction and Management of the North American operations of this global apparel company. Established the brand in US and Canadian markets with opening of the North American office and quickly developed a strong brand recognition among consumers. Directly responsible for premium vendors relations and identification of collaborations partners.
- Full P&L responsibility for defining and implementing US operational strategy.
- Identification of development opportunities for wholesale business by territories.
- Identification and implementation of partnership opportunities for cross-branding and limited edition collections (Coach, Barneys NY, J.Crew, Nordstrom, Mr A.)
- Lead and direct sales team for US and Canada (4 showrooms serving over 250 independent retailers).
- Responsible for pricing and positioning strategy.
- Retail planning, identification of opportunities and opening of corporate retail stores as well as Saint James brand partner stores.
- Establish marketing and communication strategy in collaboration with PR representative.
Initiated the implantation and development of the brand in North America. Successfully lead the restructuring of supply chain and distribution systems, customer service policies and company operations.
Effectively positioned the brand in the better apparel market with a strong name recognition and customer loyalty through strategic retail planning as well as press partnerships and editorials.
Casablanca
- Chef de projet / Consultant image
2001 - 2002In charge of product placement (Advertising in motion pictures) for corporate clients such as Orangina, Chanel, Ford, Technomarine, Ebel, Lancel.
Acted as a liaison between producers and corporate clients to facilitate communication between artistic needs and advertising opportunities.
Participated in scripts re-writing, placement negotiations as well as assisted prop master on set to insure maximum visibility of products while keeping artistic integrity.
Worked on large French productions as well international productions shot in France.
Formations
Northeastern University (Boston)
Boston2000 - 2001International Business and Management