Guk ANASTASIYA

En résumé

Entreprises

• Parfum Francis Kurkdjian - Commercial Development Manager, Retail, Luxury Perfume

  2011 - maintenant Commercial management:
  - Flagship store commercial development
  - Elaborated sales KPI reporting system, monitoring and reporting on metrics’ evolution
  - Analyzing and optimizing expenses to increase profit margins
  - Estimating the yearly budget
  - Training BtoB clients to the culture of the brand
  - Motivating sales team
  - Controlling the e-commerce activity
  - Created customer community management in Russian speaking social networks
  Sales:
  -Basing the sales strategy on pronounced client empathy
  Marketing:
  - Benchmarking and competitive intelligence activity
  - Event management in the store: special promotions, displays, etc.

• UGO ZALDI - Business developer

  2011 - 2011 Commercial development:
  - Developed distribution chains in Russia, Poland and Czech Republic
  - Expanded business in existing markets (Germany, Italy)
  - Prospected clients in Central and Eastern Europe including Russia
  - Advised international agents through showroom
  Marketing:
  - Organized representation on international exhibitions (Italy, Spain, Germany, England and France)
  - Assisted to rebranding of showroom into concept store and further franchise
  - Peer benchmarking for brand positioning

• PRADA - Montaigne - Retail sales

  2009 - 2010 - Actively promoted brand image and culture through direct international clients reception
  - Overreached sales targets (Top 5 sales of the store)

• KRONO Holding AG - Business developer

  2008 - 2009 - Assisted executive management in production line implementation
  - Performed research of investment environment in Ukraine
  - Studied Eastern European markets’ potential volume and size
  - Elaborated commercial strategy
  - Prospected suppliers and carried on business negotiations

• LAMBRE group international - Teamleader

  2006 - 2008 - Developed distribution network (chain marketing)
  - Motivated and trained distributors’ team
  - Event management

Formations

• Université Paris XII Val De Marne

  Creteil 2010 - 2011 Postgraduate Master's Degree (Master 2)
  
  International management - zone of Central and Eastern Europe

• Karazin Kharkiv National University (Kharkiv)

  Kharkiv 2001 - 2006 Postgraduate Master's Degree (Master 2)
  
  Social Sciences Applied to Linguistics - Résultat obtenu : Graduated with Honors
  
  The faculty gives a major in English, German and French linguistics and provides fundamental knowledge of economics, sociology, psychology, political science and cultural studies.

Réseau

• Juliana SILVA DESCAMPS

• Laurent DE CASSAN-FLOYRAC

• Maria NAVALOVA

• Marie GUILLOU

• Matthieu FRAYSSE

• Natalia SHEVCHENKO

• Oksana PENECHKO

• Olivier PONSOYE

• Soumeya CHABANE