Mes compétences :
Analyse du marché
BtoB
BtoB marketing
Commercial
Développement commercial
Europe
Europe de l'Est
Luxe
Marketing
Parfumerie
Entreprises
Parfum Francis Kurkdjian
- Commercial Development Manager, Retail, Luxury Perfume
2011 - maintenantCommercial management:
- Flagship store commercial development
- Elaborated sales KPI reporting system, monitoring and reporting on metrics’ evolution
- Analyzing and optimizing expenses to increase profit margins
- Estimating the yearly budget
- Training BtoB clients to the culture of the brand
- Motivating sales team
- Controlling the e-commerce activity
- Created customer community management in Russian speaking social networks
Sales:
-Basing the sales strategy on pronounced client empathy
Marketing:
- Benchmarking and competitive intelligence activity
- Event management in the store: special promotions, displays, etc.
UGO ZALDI
- Business developer
2011 - 2011Commercial development:
- Developed distribution chains in Russia, Poland and Czech Republic
- Expanded business in existing markets (Germany, Italy)
- Prospected clients in Central and Eastern Europe including Russia
- Advised international agents through showroom
Marketing:
- Organized representation on international exhibitions (Italy, Spain, Germany, England and France)
- Assisted to rebranding of showroom into concept store and further franchise
- Peer benchmarking for brand positioning
PRADA - Montaigne
- Retail sales
2009 - 2010- Actively promoted brand image and culture through direct international clients reception
- Overreached sales targets (Top 5 sales of the store)
KRONO Holding AG
- Business developer
2008 - 2009- Assisted executive management in production line implementation
- Performed research of investment environment in Ukraine
- Studied Eastern European markets’ potential volume and size
- Elaborated commercial strategy
- Prospected suppliers and carried on business negotiations
LAMBRE group international
- Teamleader
2006 - 2008- Developed distribution network (chain marketing)
- Motivated and trained distributors’ team
- Event management
Social Sciences Applied to Linguistics - Résultat obtenu : Graduated with Honors
The faculty gives a major in English, German and French linguistics and provides fundamental knowledge of economics, sociology, psychology, political science and cultural studies.
