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Guy COLLET

PARIS

En résumé

20 ans d'expérience dans des sociétés internationales Orange, HP et Procter&Gamble à différentes fonction de direction de division, marketing et ventes. Fondateur de la chaine de magasins de franchise Flora Folies en Italie
Consultant indépendant depuis 2014

Mes compétences :
Business
Business management
DIRECTOR
High tech
Initiative
International
International Marketing
Leadership
Management
Managing director
Marketing
Multimedia
Organisation
Sales
Sales Director

Entreprises

  • MPM-INNOVATION - Consultant Freelance

    2015 - maintenant Specialized in Transformation enabling programs: Marketing innovation in services, distribution channels development, cross-channel strategies, Franchise development, Negotiation skills, Customer Retention programs, Retail traffic drivers (including digital), Customer Experience initiatives at specific touch-points.
    - Consultant in Sales strategy and operations at Brandlearning.

  • Flora Folies - Fondateur et associé

    2013 - 2014 Founder & Partner of Flora Folies in Italy. Take away flower shops. Turin
    • Designed the strategic framework for market opportunity and the long term business plan
    • Built the value chain touch points (sourcing, logistics, stores layout, ecommerce)
    • Developed the commercial concept and marketing framework (Get/Keep/Grow activities) for the POS
    • Hired, trained and developed a team of talented people to manage the business
    • Designed and deployed the management tools: reporting, cost controlling, forecasting tools
    • Deployed 24 Points of Sales up to date and growing. Handed over all responsibilities to Management team.

  • ORANGE Group, LONDON - Directeur Customer Marketing - Filiales internationales

    2008 - 2013 Managed the Customer and Channel marketing department for Orange international footprint (35 countries).
    • Development, implementation and coordination of Channel Marketing activities for Orange network (3200 shops) and indirect channels (Mass merchants and specialized channels)
    o Channel marketing blueprints for commercial launches of new Smartphone, new tariff plans and services such as Orange care
    o Design and implementation of Sales transformation programs: Cross-channel and instore digitalization strategic plan, Customer Loyalty and retention plan, Welcome Path strategic plan.
    • Animation and coordination of customer base marketing activities: usage stimulation, customers acquisitions and retention, anti-churn plans. Delivered significant results on ARPU growth and churn reduction across geographies.
    • Built and Managed a multi-skilled and international Marketing team (20 Senior Managers)

  • Hewlett Packard - Directeur Division Grand Public France

    COURTABOEUF 1998 - 2007 9 ans d'expérience chez HP dans plusieurs fonctions: Directeur de la division grand public (3 ans), Directeur produits (4 ans), Business manager des consommables (2 ans).

    Vente, Marketing, Gestion de clients, Business operations management.
    Management d'organisations multifonctionelles.
    Management de toutes les categories de produits HP & P&G auprés de différents canaux de distribution.

  • Procter & Gamble - Ventes et Marketing

    Asnières-sur-Seine 1992 - 1998

Formations

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